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Xiaomo

Xiaomi announces ambitious development strategy in Vietnam

January 18, 2022 by vir.com.vn

KM Leong, general manager for Southeast Asia of Xiaomi International. What milestones did Xiaomi achieve in 2021 for the Vietnamese market? In 2021, we saw a growth of 67 per cent on-year for the Vietnamese smartphone market. Initial figures revealed that we had shipped around 2.5 million smartphone units into the market in 2021 Our target in 2022 is to become the number one smartphone brand in the market. To do so, we need to increase our coverage to at least 25 per cent from the current 15 per cent. The figure could be higher because our competitors also are growing parallelly. In 2022, our targeted revenue is about $800 million. We are focusing on improving our efficiency, bringing more products to the market, and increasing the number of products in the IoT eco-system to 100 in 2022, from more than 75 currently. About 11 years ago, Xiaomi started its business with the flagship model Xiaomi Mi1, with the most advanced Qualcomm 8 series chipset at just 65 per cent … [Read more...] about Xiaomi announces ambitious development strategy in Vietnam

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