A display of TAG Heurer at Saigon Centre. The company says Viet Nam remains their key market in the region. — Photo from Internet Swiss luxury watch brand TAG Heuer has recently announced that Viet Nam is one of their key markets in the Indochina region. Viet Nam is definitely the fastest growing developing market today so it is chance to invest in the market, said Cindy Lee, senior brand director exports of TAG Heuer. The company also affirmed that not only TAG Heurer but also other luxury brands now are focusing on the Vietnamese market. Among activities aimed at expanding the business in the country, the brand has recently celebrated the 60th anniversary of the Carrera. In a partnership between TAG Heuer and Swiss Master Time, five iconic Carrera heritage pieces from the 1950s to 1971 directly from TAG Heuer’s museum in La Chaux-de-Fonds, Switzerland, were showcased at Saigon Centre alongside a Porsche Carrera 911, marking a partnership between TAG Heuer Vietnam and … [Read more...] about Viet Nam remains key market for Tag Heuer
World heritage place
Da Nang international fireworks festival to activate bustling summer tourism season
The Da Nang International Fireworks Festival (DIFF 2023) is expected to be a "symphony of lights". (Photo: Sun Group) Da Nang (VNA) - The Da Nang International Fireworks Festival (DIFF 2023) is expected to be a "symphony of lights" activating a bustling summer tourism season in the central beach city of Da Nang . DIFF 2023 , themed “The Peace for Humanity", will take place on June 2 evening with the competition between Vietnam and Finland. Members of Joho Pyro Professional Fireworks from Finland (Photo: Sun Group) Joining the festival for the first time in 2019 and spectacularly clinching the championship title, the Finnish team has proven their creativity and astonishing display. Each performance by JoHo Pyro left the audience breathless. Vietnam's team has inspired performances over the years. (Photo: Sun Group) While Finland chooses to portray intense emotion and love in its display, the host team will tell a story of peace and friendship through … [Read more...] about Da Nang international fireworks festival to activate bustling summer tourism season
Mastercard ramps up fraud protection for e-commerce merchants
The tie-up offers MPGS customers access to Vesta’s Payment Guarantee™ and Payment Protect solutions. — Photo courtesy of the company With merchants estimated to suffer more than US$48 billion in e-commerce fraud globally in 2023 – 22 per cent of that in Asia – Mastercard on June 2 announced the expansion of its partnership with Vesta, the global leader in payment fraud protection. Building on the two firms’ existing fraud detection collaboration, Mastercard will be integrating Vesta’s iron-clad Payment Guarantee™ and Payment Protect risk scoring solution into its Mastercard Payment Gateway Services (MGPS) platform. Starting in the second half of 2023, MPGS customers in the Asia Pacific region will be given optional access to both fraud-fighting solutions which would offer total protection for their eCommerce transactions and take their cost of fraud to zero. “To provide MPGS customers with the toughest, most impenetrable fraud protection available, Mastercard is committed to … [Read more...] about Mastercard ramps up fraud protection for e-commerce merchants