A customer checks fruit origins using a QR code. Many products of Viet Nam are of good quality but promotion to international markets remains weak. — VNA/VNS Photo Do Phuong Anh Greater effort is needed to boost Viet Nam’s national brand value so as to earn higher export value, attendees heard at a forum held in Ha Noi on Wednesday by the Ministry of Industry and Trade within the framework of the National Brand Week Programme. Experts at the forum said that many products originating in Viet Nam did not make significant contributions to the country’s export value due to the failure in developing brands. According to Nguyen Van Thao, deputy chairman of the Central Theoretical Council, Viet Nam’s export value was appropriately equivalent to the country’s gross domestic product with dozens of products earning export value of US$20-30 billion per year. However, the country lacked prestige brands, thus, the export value remained modest. “For many years, … [Read more...] about More effort needed to boost national brand value
Who elevated coca cola to a national brand
Coca Cola to bring the Asia food to Hanoi
Coca-Cola Street Food Festival in Hanoi is not only an attractive playground attracting the youth with many memorable experiences about Asian food, but also brings meaningful activities about issues like protecting the environment. Following the success of the Street Food Festival in Ho Chi Minh City, Danang, and Hanoi, this year's Coca-Cola Food Fest took place on January 12-13 at Quan Ngua Stadium in Hanoi, in collaboration with Foody, one of the leading local food websites, Kenh 14, an online newspaper for teenagers, and Now.vn. This year's event saw 34 food stores showcasing about 200 different popular dishes from Vietnam, Thailand, Japan, and Korea. The event attracted lots of guests of all ages from kids and teenagers to adults. Together with traditional Vietnamese dishes, popular street food from the three other countries was also served. The street food festival has become a must-go destination for all local as well as international food lovers to experience the … [Read more...] about Coca Cola to bring the Asia food to Hanoi
Coca Cola to build an additional two factories in Vietnam
Coca-Cola is looking for area in Hanoi to build its fourth factory in Vietnam, while simultaneously planning to open an additional factory in Ho Chi Minh City in 2020. President of Coca-Cola Calin Dragan meeting Prime Minister Nguyen Xuan Phuc Having a total investment capital of $300 million, the factory in Hanoi is expected to produce both traditional and nutritious products with higher added value, using local materials, while generating jobs for thousands of direct and indirect labourers and developing a distribution network. President of Coca-Cola Calin Dragan at a recent meeting with Prime Minister Nguyen Xuan Phuc said that thanks to Vietnam’s policy of creating favourable conditions, the firm has enjoyed good growth and has become one of the 100 biggest tax payers in the country. Coca-Cola Vietnam started investment in Vietnam with a project in Hanoi in 1994. The project is located in Duyen Thai commune of Thuong Tin district. The Coca-Cola Vietnam system … [Read more...] about Coca Cola to build an additional two factories in Vietnam
Father of 2 jailed in France for feeding them Coca Cola
LIMOGES, France: The father of two boys, aged three and four, has been jailed in France for feeding them nearly exclusively Coca-Cola, the children's lawyer said. Two boys, aged three and four, have been taken into care in France after their father fed them almost exclusively Coca-Cola. (Photo: AFP/Daniel LEAL-OLIVAS) The father, who can "neither read, nor write, nor count, doesn't realise the seriousness of the situation and spent all his welfare money on alcohol," Carole Papon, a representative of the association French Victims 87, said Wednesday (Oct 24). Within a few days of welfare payments being made "the family had nothing to eat. They only had Coca-Cola to drink," she said. The father, who was described as violent towards his wife and children, was jailed for three months Wednesday in Limoges, central France. The elder boy had to have seven sugar-rotten teeth removed, and the second does not speak. Both have been taken into care where they have been introduced to meat … [Read more...] about Father of 2 jailed in France for feeding them Coca Cola
Bình Phước cashew GI certified, aims to create national brand
Viet Nam News BÌNH PHƯỚC – The grant of geographical indication (GI) certificate to Bình Phước Province’s speciality cashew by the National Office of Intellectual Property has been a strong boost to efforts to create a national brand for the product. According to Nguyễn Văn Lợi, secretary of the Bình Phước Party Committee, cashew has been cultivated in the province for more than 40 years and has become a “poverty eradicator” by enriching locals, especially ethnic groups living in mountainous areas like the Stiêng and Khmer. Getting the GI certificate would be of great benefit to local cashew products, he said, pointing out it would help build a brand for the nut and enhance export of products to markets that demand clear origin. The geographical indication encompasses raw cashew, kernels, and roasted and salted nuts. The raw cashew nut grown in Bình Phước is firm and … [Read more...] about Bình Phước cashew GI certified, aims to create national brand