VietNamNet Bridge - While foreign enterprises flock to Vietnam as they see it as an attractive market, Vietnamese manufacturers are focusing on selling their products abroad. Vietnam is a big coffee exporter “Vietnam imports 60,000 tons of processed coffee every year from Brazil and China”. “Imported organic garlic is priced at VND100,000 per bulb, selling like hot cakes”. Headlines such as these appear in local newspapers every day. As Vietnamese enterprises focus on developing overseas markets, the domestic market is left open to foreign manufacturers. The best known coffee roasters in Vietnam’s market are foreign. And so is the processed food market. Over many years, the best coffee products have been exported as raw materials, with no brands. Meanwhile, Vietnamese, with the consumption level of 2.6 kilograms per capita per year, cannot find high-quality coffee to drink. Many Vietnamese have to drink coffee mixed with additives, … [Read more...] about Local brands ignore the domestic market, focus on exports
Which paper towel brand is the strongest
A consumer shops for milk products of the national diary company Vinamilk. Việt Nam’s national brand is valued at US$235 billion, according to Brand Finance. — Photo foody.vn Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Viet Nam’s national brand at US$235 billion, a year-on-year increase of 16 per cent. This makes the country among the top 50 most valuable national brands in the world. The Viet Nam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year. In Southeast Asia, Viet Nam’s brand value ranked sixth and $613 billion lower than the leading country in the region Indonesia. Brand Finance gave the A+ rating to Viet Nam’s national brand, which meant “strong”. Singapore and Switzerland maintained their positions as the strongest national brands with rating AAA+. According to London-based Brand Finance, due to the efforts of a … [Read more...] about Việt Nam nation brand is valued at $235 billion
VietNamNet Bridge - Vietnamese people are accustomed to fast food brands such as KFC, Lotteria and Jollibee. In recent years, the fast food market of Vietnam welcomed more foreign brands like McDonald's and Burger King. However, they donot seem to bemeeting the expectations of investors. Coming to Vietnam in 1998, Lotteria is now leading the fast food industry in the country with 211 restaurants in more than 30 provinces and cities. Along with many other subsidiaries of the Lotte group in Vietnam, this brand has become familiar to many Vietnamese people. According to Cafebiz, by the end of 2015 the number of Lotteria restaurants in Vietnam was 207, compared to 140 stores only in late 2012. The current number is 211. Thus, from 2013 to 2015, Lotteria chain grew strongly, with nearly 70 new stores. On average more than 20 new stores wopened each year. However, the market does not seem vibrant as before. Lotteria opened only four new stores in the last six months, a modest figure … [Read more...] about Is the golden age for fast food over?
Sai Gon Paper Joint Stock Company (SGP) has just signed a contract with its Japanese partners to export its products to that market, released Manager for External Relations of the Company, Luu Quy Phuong. He said that under the contract, SGP will export a large amount of paper towels worth some US$ 120,000 to the market and it will ship 13 containers per month to its Japanese partners in the first months of the contract and 50 containers in the next ones, when its new project, Xuan My 2 Paper Factory, is operational. Also under the contract's provisions, its logo and trademark on the product's packaging will be kept when its paper towels are used in Japan. Reportedly, the Japanese importers will then distribute Vietnamese paper towels to 200 different clients in the market. Japan has long been considered a difficult market with strict hygienic standards and this export batch should be seen SGP's first success. Source: TT Translated by Thu Nguyen … [Read more...] about SGP exports paper towels to Japan
VietNamNet Bridge - Developing high-end fashion brands is the target of all Vietnamese textile and garment companies which have been following different ways to reach that end. An Phuoc Company once caught the special attention from the public 15 years ago when it became the franchisee of Pierre Cardin after a contract signed in 1997. An Phuoc's Pierre Cardin brand products, right after hitting the market, became salient among domestic products, while it was in no way inferior to foreign products available on the market. The brand Pierre Cardin then was "hot" enough to convince consumers to use An Phuoc's products. Nguyen Thi Dien, General Director of An Phuoc decided that the company's products should target the businessmen aged 35-40 who are very choosy about the fashion, but don't change their liking regularly. However, Dien has realized that the she now has to compete with many redoubtable rivals, and she needs to find a new way out to become stronger. Dien said An Phuoc has … [Read more...] about Vietnamese high-end fashion brands target the world market