VietNamNet Bridge - Vietnamese people are accustomed to fast food brands such as KFC, Lotteria and Jollibee. In recent years, the fast food market of Vietnam welcomed more foreign brands like McDonald's and Burger King. However, they donot seem to bemeeting the expectations of investors. Coming to Vietnam in 1998, Lotteria is now leading the fast food industry in the country with 211 restaurants in more than 30 provinces and cities. Along with many other subsidiaries of the Lotte group in Vietnam, this brand has become familiar to many Vietnamese people. According to Cafebiz, by the end of 2015 the number of Lotteria restaurants in Vietnam was 207, compared to 140 stores only in late 2012. The current number is 211. Thus, from 2013 to 2015, Lotteria chain grew strongly, with nearly 70 new stores. On average more than 20 new stores wopened each year. However, the market does not seem vibrant as before. Lotteria opened only four new stores in the last six months, a modest figure … [Read more...] about Is the golden age for fast food over?
Which paper towel brand is the strongest
Sai Gon Paper Joint Stock Company (SGP) has just signed a contract with its Japanese partners to export its products to that market, released Manager for External Relations of the Company, Luu Quy Phuong. He said that under the contract, SGP will export a large amount of paper towels worth some US$ 120,000 to the market and it will ship 13 containers per month to its Japanese partners in the first months of the contract and 50 containers in the next ones, when its new project, Xuan My 2 Paper Factory, is operational. Also under the contract's provisions, its logo and trademark on the product's packaging will be kept when its paper towels are used in Japan. Reportedly, the Japanese importers will then distribute Vietnamese paper towels to 200 different clients in the market. Japan has long been considered a difficult market with strict hygienic standards and this export batch should be seen SGP's first success. Source: TT Translated by Thu Nguyen … [Read more...] about SGP exports paper towels to Japan
The construction, development of sole right brand for the products does contribute to enhancing the competitiveness and market development for businesses, producing units. However, currently not a few businesses seem indifferent to the construction of a sole right brand. TUCSUCO is a sole right brand of Tuy Hoa sugar- Sugarcane Company So far, the Intellectual Possession Bureau of the Ministry of Science-Technology has issued more than 600 certificates to businesses, manufacturers for registering sole right brands, certificates of industrial designs, and certificates of useful solutions. Nevertheless, a fairly considerable number of units in Phu Yen haven't built up a sole right brand for their products, partly because most businesses, producing units in Phu Yen are of small and medium scales, narrow consuming market, making the businesses themselves not fully aware of the significance of the this building as well as advertising for sole right brand. In … [Read more...] about Build up the sole right brand for the products: Create competitive advantage
For years, the Mong ethnic group has been known for the craft of making paper, which are not used for printing books or writing, but for spiritual and religious activities. The paper serves as an offering, showing the gratitude of the Mong people to their ancestors. The Mong people believe that when they use the paper made by themselves to decorate the altar and house on special occasions, such as Tet Holiday and festivals, their prayers will become miracles. Therefore, these kinds of paper are sold at any market of the Mong people. The Mong people use different natural materials to make paper, such as young bamboo, straws and Giang and Do trees. The materials play an important role in making paper as they decide the quality, colours, toughness, looseness, silkiness and coarseness of the paper. Sung A Pha, a 49 year-old Mong man in Pa Co Commune in Mai Chau, Hoa Binh Province said: "The Mong ethnic people have practiced the craft of making paper for a long time. In the … [Read more...] about The Paper-Making Craft of the Mong Ethnic Group
VietNamNet Bridge - Developing high-end fashion brands is the target of all Vietnamese textile and garment companies which have been following different ways to reach that end. An Phuoc Company once caught the special attention from the public 15 years ago when it became the franchisee of Pierre Cardin after a contract signed in 1997. An Phuoc's Pierre Cardin brand products, right after hitting the market, became salient among domestic products, while it was in no way inferior to foreign products available on the market. The brand Pierre Cardin then was "hot" enough to convince consumers to use An Phuoc's products. Nguyen Thi Dien, General Director of An Phuoc decided that the company's products should target the businessmen aged 35-40 who are very choosy about the fashion, but don't change their liking regularly. However, Dien has realized that the she now has to compete with many redoubtable rivals, and she needs to find a new way out to become stronger. Dien said An Phuoc has … [Read more...] about Vietnamese high-end fashion brands target the world market