Khoi Le, country director for Vietnam, Meta Clearly, these mega sales are here to stay as the Asia-Pacific region, including Vietnam, recorded the highest sales day participation rate last year. Meta’s Seasonal Holidays Study survey indicated that up to 71 per cent of Vietnamese shoppers shop early to get significant discounts and 65 per cent are driven to participate in mega sales by the low prices and discounts on offer, which demonstrates their caution and the importance of sales during the current economic uncertainty. 58 per cent of shoppers increased their spending during this year's Lunar New Year holiday, showing an increase in spending of approximately $30 (VND700,000) on-year. It’s interesting to note that shoppers in Asia-Pacific are still spending despite caution around the global economy, and they’re more open to discovering new products and services during the sales season. This means businesses will need to rely on supercharging discovery more than ever. Our … [Read more...] about Insights into Vietnam’s first AI-driven sales season