Whats niche marketing

Many of Hanoi’s traditional markets have attracted fewer customers after the Covid-19 pandemic. At around 9 am on March 22, Nga Tu So Market in Dong Da District was quiet, with more traders than customers. A man who works for the market’s parking lot said that over the past few years, just 20-30 motorbikes have been kept there every day compared to the hundreds a decade ago. Dang Viet Bang, deputy head of Dong Da District’s Market Management Board, said amid the fierce competition from online shopping, the number of traders at Nga Tu So Market has fallen to 200 compared to the previous 754. Some areas in the market have seriously deteriorated. Kim Yen, a 59-year-old trader, often turns on music to exercise as she has so much free time. Kim Giang Market in Thanh Xuan District is in the same situation. Ha The Hoach, owner of an electronic shop, said more people flock to supermarkets and shopping malls to buy electronic products, causing … [Read more...] about Hanoi traditional markets suffer fall in sales

The following is the full text of the interview. Reporter: How do you evaluate the relations between Vietnam and Italy since the establishment of the bilateral diplomatic ties 50 years ago, especially since the upgrading of the relationship to a strategic partnership in January 2013? Ambassador Antonio Alessandro: I would use the words of the President of the Italian Republic Sergio Mattarella, who has just released a warm message of congratulations on the 50th anniversary of Italy - Vietnam diplomatic relations. President Mattarella congratulated the two countries for their relationship, “strongly rooted in history” and at the same time “directed with confidence towards the future.” These words express very well the idea that the 50th anniversary is not only a great achievement, considering the long journey that both countries have made since the seventies, but also a platform to let our friendship grow further and face together the great global challenges, like climate … [Read more...] about Italy – Vietnam relationship “strongly rooted in history”: Ambassador

Land law adjustments aim to protect entities as well as the real estate market, photo Le Toan In a seminar to collect opinions from enterprises and experts regarding amendments to the Law on Land held last week in Ho Chi Minh City, Seck Yee Chung, a representative of the Vietnam Business Forum’s Trade and Investment Working Group, said that Article 35.d of the draft law provided that domestic companies only have the right to mortgages with their land and properties attached to the land at credit institutions licensed to operate in Vietnam. “This means that companies in Vietnam cannot mortgage their factory or land through foreign lenders, which creates great challenges for them to access competitive financing resources outside the country,” Chung said at the seminar, which was organised by the International Finance Corporation (IFC) and Ministry of Natural Resources and Environment (MoNRE). “Foreign lenders will look for security assets of Vietnamese companies to secure their … [Read more...] about Land law points further scrutinised

A Vietnamese man has chosen to follow the newest agricultural trend which guarantees both profit and quality, with human health always in his mind. While most villagers in Son La Province, located in northwestern Vietnam, still rely heavily on pesticides when growing vegetables and fruits, 30-year-old Vu Xuan Thanh pioneers clean agriculture practices with his organic crops. The Na San region, near Son La’s airport, is where Thanh’s orange garden is located. Customers are often invited to visit, observe, and acquaint themselves with clean agricultural practices that are becoming Thanh’s values to guarantee safety and quality of the goods he sells. Thanh’s garden of one hectare is covered with orange trees with ripe fruits hanging off of the branches that look like orange polka dots on a green background from afar. All these oranges are waiting to be reaped and sold in Hanoi’s organic grocery store chain ahead of Tet, when many kinds of fruit are in high demand. Tet is the … [Read more...] about Vietnamese man brings organic agriculture to his village

According to the city’s businesses, more Chinese tourist groups will arrive in the city this month and April will be the peak time marking the return of Chinese tourists to Vietnam. On the contrary, the number of Vietnamese tourists booking tours to China will also increase, helping to stimulate demand in the tourism markets of the two countries in the coming time. The forecast is based on the huge tourism demand of Chinese tourists after about three years of disruption due to the COVID-19 pandemic and Vietnam being one of the Chinese tourists’ favorite destinations. In addition, Vietnamese businesses have developed high-quality and oriented products and services for specific tourist segments. Accompanying the business community, the city’s Department of Tourism has just coordinated with the Zhangjiajie city People's Committee in China’s Hunan province and the Vietnam Global International Travel Group Joint Stock Company to organize a tourism promotion conference in Zhangjiajie … [Read more...] about Ho Chi Minh City’s tourism shows positive signs with return of Chinese visitors

Christanto Suryadarma, sales vice president for Southeast Asia at Zebra Technologies, told VIR at a press briefing on March 21, “There are many industries that we can participate with in Vietnam to modernise and automate. Transportation logistics is a key, and we are already gaining customers in this field. We are also starting to see some good use cases in healthcare, and we want to continue growing that." "Recently, we also saw interest from the Vietnamese government in terms of safety and security, looking at how they can equip security and police officers with our technology to improve safety and productivity,” he added. Christanto Suryadarma, sales vice president for Southeast Asia, Zebra Technologies Retail and manufacturing are now the two best performing industries for Zebra Technologies in Vietnam. For example, in retail, the company sees many retailers automating and digitalising using its solutions. Moreover, the nation is now a strategic location for … [Read more...] about Zebra Technologies eyes potential of logistics, healthcare, and public sectors in Vietnam

Foreign tourists visit Ho Chi Minh City's Post Office. (Photo: VNA) HCM City (VNA) – Travel firms in Ho Chi Minh City have launched tours between Vietnam and China as soon as China decided to include Vietnam in the list of countries to which Chinese group tours can be conducted from March 15. According to the city’s businesses, more Chinese tourist groups will arrive in the city this month and April will be the peak time marking the return of Chinese tourists to Vietnam. On the contrary, the number of Vietnamese tourists booking tours to China will also increase, helping to stimulate demand in the tourism markets of the two countries in the coming time. The forecast is based on the huge tourism demand of Chinese tourists after about three years of disruption due to the COVID-19 pandemic and Vietnam being one of the Chinese tourists’ favourite destinations. In addition, Vietnamese businesses have developed high-quality and oriented products and services for specific tourist … [Read more...] about HCM City’s tourism shows positive signs with return of Chinese visitors

At the 2019 Muslim Fashion Festival (Photo: xinhuanet.com) Jakarta (VNA) – Indonesia , the second largest Muslim fashion producers in the world after the United Arab Emirates, is targeting to emerge as the world’s leading Muslim fashion mecca by 2020. Indonesian Industry Minister Airlangga Hartarto said at the opening of the 2019 Muslim Fashion Festival that the market for Muslim wear is big, both outside and inside the country, and it needs to be dominated by the Indonesian Muslim fashion industry. He said that the increasing number of Muslims in the world has become one of the main triggers that have driven the growth of the Muslim fashion industry. Last year, the total population of Muslims reached 24 percent of the total global population. The sale of Muslim clothing in Indonesia is at 20 billion USD with a growth rate of 18.2 percent per year. Meanwhile, the State of Global Islamic Economy Report 2018/2019 shows that the fashion consumption among Muslims … [Read more...] about Indonesia targets to become world’s Muslim fashion centre by 2020

The Federal Reserve on Wednesday raised interest rates by a quarter of a percentage point, but indicated it was on the verge of pausing further increases in borrowing costs after the recent collapse of two U.S. banks. Fed Chair Jerome Powell sought to reassure investors about the soundness of the banking system, saying that the management of Silicon Valley Bank "failed badly," but that the bank's collapse did not indicate wider weaknesses in the banking system. "These are not weaknesses that are running broadly through the banking system," he said, adding that the takeover of Credit Suisse seemed to have been a positive outcome. The Federal Open Market Committee policy statement also said the U.S. banking system is "sound and resilient." Even so, Wall Street ended sharply lower after Powell told a news conference that officials were still intent on fighting inflation while also eying the extent to which recent bank failures had cooled demand and slowed lending. The … [Read more...] about U.S. Fed delivers small rate hike amid global banking turmoil

A Coca Cola factory in Viet Nam. The beverage giant was among companies joining the mission. — Photo nld.com.vn Senior executives from 52 US companies in the 'biggest-ever' US business mission to Viet Nam are discussing investment and sales opportunities in the country. Chairman of the US-ASEAN Business Council (USABC) Ted Osius said the council was never as busy as it is now. Its services are in high demand because many US companies show great interest in the country. He also said USABC representatives from other countries told him that they must act quickly because they were competing with Viet Nam. That was a way of saying Viet Nam has become a destination for growth and opportunities. Rafael Frankel, Director of Public Policy at Meta, said the trip was the second time he had been to Viet Nam since the outbreak of the COVID-19 pandemic. He appreciates the diligence of the Vietnamese workforce and sees a bright prospect for growth in the country. As such, he revealed the … [Read more...] about US companies upbeat on investment opportunities in Viet Nam