The Second Proposal marketing campaign achieved more than 35 million views and 10 million engagements. — Photo courtesy of Generali Vietnam Generali Vietnam was honoured in the “Marketing Initiative of the Year” category at the Insurance Asia Awards 2022 for its “ Loi Cau Hon Thu 2 ” ( The Second Proposal ) marketing campaign. The Second Proposal enabled Generali to be consistently ranked top 1 in social media share by YouNet Media during the campaign’s roll-out period, with reach of more than 40 million, 35 million views and 10 million engagements. The campaign significantly improved Generali’s brand awareness, consideration and preference scores, maintaining its market-leading position in R-NPS and measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on Valentine’s Day 2022. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal … [Read more...] about Generali Vietnam honoured with “Marketing Initiative of the Year” at Insurance Asia Awards 2022
Wet pavement contributes to how many collisions a year
Political Academy accomplishes set targets in academic year 2021-2022
In the previous period, the academy strictly observed all directions and instructions of the higher levels, mapped out measures to accomplish all assigned missions, contributing to building a strong Party organization in political, ideological, and ethical terms, organization and staff, and a comprehensively strong, "exemplary and typical" academy. Meanwhile, its education and training work was well implemented with good results, and the scientific research quality was raised. The academy also took measures to effectively improve the quality of self-study and theses. The education and training management work was also strictly ensured. During the academic year, all of the academy's affiliate units carried out scientific research, increasing by 1.64% in comparison to last year. Besides, political education, Party and political work, and emulation movements were conducted as scheduled with good results, contributing to encouraging troops to overcome difficulties to complete all … [Read more...] about Political Academy accomplishes set targets in academic year 2021-2022
Generali Vietnam honored in the “Marketing Initiative of the Year” category
“The Second Proposal” enabled Generali to be consistently ranked top 1 in social media share of voice by YouNet Media during the campaign’s roll-out period, and significantly improve its brand awareness, consideration and preference scores with more than 40 million reaches, 35 million views and 10 million engagements achieved. The campaign has also contributed to Generali’s maintaining its market-leading position in R-NPS measuring overall customer satisfaction. “The Second Proposal” is an integrated marketing campaign launched by Generali on the occasion of 2022 Valentine's Day. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal messages, “love” buses dispatched on major streets of Hanoi and Ho Chi Minh City to carry meaningful messages of “lifetime bonding” from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, … [Read more...] about Generali Vietnam honored in the “Marketing Initiative of the Year” category
Generali Vietnam shining at the Insurance Asia Awards 2022
The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022
Quang Ninh promotes consumption of local products in domestic market
At Go! supermarket in Ha Long, Quang Ninh - Illustrative image (Photo: VNA) Quang Ninh (VNA) – The northeastern province of Quang Ninh has implemented many practical programmes to promote the consumption of local product s in the domestic market . The province took the move in implementing Directive 03-CT/TW dated May 19, 2021 of the Party Central Committee’s Secretariat on intensifying the Party’s leadership over the campaign of “Vietnamese people prioritise using Vietnamese goods” in the new stage; and the Prime Minister’s Directive 28/CT-TTg dated October 26, 2021 on bolstering the implementation of the campaign. In the first seven months of 2022, the province’s Department of Industry and Trade has organized or participated in 11 trade promotion events in and outside the province. This included one provincial-level event - the Quang Ninh Summer OCOP (One Commune – One Product) Trade Fair, which featured nearly 300 booths; and three district-level fairs. The … [Read more...] about Quang Ninh promotes consumption of local products in domestic market
Vietnam-Laos defense ties to be further enhanced
The visit was made on the occasion of the Vietnam high-ranking delegation’s trip to Laos to attend the 60th anniversary of the establishment of Vietnam-Laos diplomatic ties (September 5, 1962 - 2022) and the 45th anniversary of the signing of the Vietnam-Laos Treaty of Amity and Cooperation (July 18, 1977-2022). During the event, Senior Lieutenant General Hoang Xuan Chien thanked the host for the warm welcome and conveyed greetings from Vietnamese Defense Minister General Phan Van Giang to Lao Deputy PM and Defense Minister General Chansamone Chanyalath. He stressed that Vietnam always attaches much importance to enhancing the relationship with Laos, and hoped the two militaries will stand side by side to overcome challenges and difficulties to firmly protect the revolutionary outcomes which have been assiduously cultivated by generations of people of the two countries. Informing outcomes of the Vietnam-Laos Solidarity and Friendship Year 2022 to the host, the guest stressed that … [Read more...] about Vietnam-Laos defense ties to be further enhanced
Vietnam expects stronger ties with Germany’s Saxony state
There remains huge potential for future co-operation between the nation and Germany’s Saxony state, especially in vocational training, recruitment of Vietnamese skilled workers, green and renewable energy development, climate change response, and tourism. Vietnamese Ambassador to Germany Vu Quang Minh made this statement during a recent meeting held with Michael Kretschmer, premier of Saxony , during which the Vietnamese diplomat highlighted the fruitful development of the friendship between the country and Saxony state over recent years. Vietnamese Ambassador to Germany Vu Quang Minh (C) and Saxony Premier Michael Kretschmer (R) and Saxony's State Secretary for Economic Affairs and Labour Thomas Kralinski (Photo:VNA) He also expressed gratitude to the government of the German state for promoting ties of friendship and co-operation between Vietnam and Germany in general and Saxony in particular. The Vietnamese diplomat therefore suggested that the state government … [Read more...] about Vietnam expects stronger ties with Germany’s Saxony state
MND reviews implementation of Fatherland protection strategy’s resolution in Thanh Hoa
Major General Nguyen Van Gau, Deputy Director of the General Department of Political Affairs of the Vietnam People’s Army and head of the delegation, together with Secretary of the Thanh Hoa Provincial Party Committee and Chairman of the Provincial People’s Council Do Trong Hung co-chaired the session. Reportedly, the resolution has been comprehensively implemented with significant results over the past 10 years. The Party committees and authorities at all levels have built plans, assigned tasks to each agencies, and concretized the resolution to appropriate measures, contributing to maintaining security and social order and safety in the locality. The socio-economic situation of the province has been stable while the people’s living conditions have increasingly improving and the whole-people great unity bloc has been reinforced. These results have created combined strength to firmly build the whole-people’s defense posture in line with the people's security posture, contributing … [Read more...] about MND reviews implementation of Fatherland protection strategy’s resolution in Thanh Hoa
HSBC Vietnam grants bilateral green loan to REE Corporation
Representatives of HSBC and Ree signed a loan agreement. — Photo coutersy of HSBC HSBC Bank (Vietnam) Ltd is the sole bank to arrange a green loan of VND900 billion for the Refrigeration Electrical Engineering Corporation (REE Corporation). This loan deal will help one of the Vietnamese leading multi-sector corporations complete E-Town 6, a high-rise office building that has earned the LEED Platinum certification for its sustainable design. This is the first time HSBC has arranged a green loan to finance a real estate project for a Vietnamese corporate. The seven-year term loan has reaffirmed HSBC’s leading position in providing sustainable financial solutions to businesses in Viet Nam. To achieve this green financing, REE Corporation completed HSBC’s stringent credit approval and management process of sustainable funding. The process is overseen by HSBC Asia Pacific Sustainable Loans Committee, the dedicated body of the bank with rich experience in successfully arranging … [Read more...] about HSBC Vietnam grants bilateral green loan to REE Corporation
Vietnam targets seven marine economic clusters by 2030
The information was stated in Decision 892/QD-TTg dated July 26, 2022 by the Prime Minister to approve a project on the development of marine economic clusters associated with building strong sea-based economic centers by 2030. The project aims to build seven marine economic clusters in the next 10 years in advantageous coastal areas and develop three to four leading maritime economic centers in the Southeast Asian region. The clusters will prioritize services, products with added value; attract large-scale enterprises and high-tech projects to contribute to green growth; and protect the marine ecological environment as well as the marine economy. They are also expected to contribute to consolidating and strengthening national defense and security in seas and islands. Notably, developing sea and island tourism is one of the priorities for effectively tapping the potential and strengths of tourism resources in each region and the entire coast of Vietnam. In particular, the … [Read more...] about Vietnam targets seven marine economic clusters by 2030