The figure was four times that of Phuc Long’s, eight times that of The Coffee House’s and thrice that of Starbucks’. Founded in 2002 by a Vietnamese-American and sold to Philippine fast food giant Jollibee in 2012, Highlands Coffee now has 230 stores mostly in well-known buildings and malls. Local chain The Coffee House saw revenues double last year. Nguyen Hai Ninh, its founder, said the chain received over 20 million visitors. It now has over 100 stores nationwide, and Ninh said each store can serve 500 - 1,000 visitors on average daily. “We expect to double the number this year, and are looking to open 700 more across Vietnam in the next five years, at an average of 10 per month." The chain’s differentiating factor is that the emphasis is not renting the best locations; rather, it seeks to attract clientele with a modern, striking shop design that appeals to younger customers. Its drinks are priced moderately, which helps it attract a wide range of … [Read more...] about Which are Vietnam’s most successful coffee chains?
Vietnamese iced coffee starbucks
Young customers are now choosing smaller brands like The Coffee House, Cong Ca Phe and Phuc Long as their to-go spot for affordable brews. Local brands not only offer many beverage options but also sophisticated interiors and unlimited and fast internet access to ensure they retain customers, Nikkei Asia Review quoted market researcher Nguyen Phuong as saying. All this has helped these brands become very popular among students and young working professionals, who can spend hours there yet feel welcome. Phuong said having knowledge of Vietnamese culture and consumers has helped the local brands attract customers. By changing their business models to fit customers’ tastes, local brands report growing grow and some are even looking to expand. Nguyen Hai Ninh, CEO of what is thought to be the fastest growing chain, The Coffee House, told Nikkei that he plans to open 700 outlets around Vietnam in the next five years, or around 10 a month. Just one month after the brand opened its … [Read more...] about Global chains suffer as Vietnamese coffee lovers vote with their feet
With more coffee shops per square mile than probably anywhere on earth, opening a cafe in Vietnam's capital could be a bit of a gamble. This week, U.S. coffee chain Starbucks is opening three of them. Vietnam's entrenched coffee culture means Starbucks is delving deeper into what could be one of its most challenging markets yet. The brew is sold cheaply in the simple cafes that line almost every city street, or in the more sophisticated outlets run by local chains Trung Nguyen and Highland Coffee, in which the Philippines' Jollibee Foods Corp has a stake. … [Read more...] about Starbucks seeks to expand in cafe-clogged Vietnam
VietNamNet Bridge - Viet Nam News asked readers what their thoughts were on a wave of new Western-style coffee shops entering Viet Nam, offering coffee starkly different from the traditional dark brews typically served with condensed milk. Here are some responses: Nicole Williamson, Australia I've been in Viet Nam for three weeks and can't get enough of your beautiful country, especially the wonderful food. But oh the coffee, I can't stand it. At the same time, I've never been a fan of coffee chain stores and only go when desperate for caffeine or wifi. I sincerely hope the government never permits chains into beautiful old areas like the Old Quarter. You will also end up fat like us Americans and Australians if you drink too much milk or those horrible sweet coffee drinks in the chain stores. It's important to move with the times while also maintaining traditions - Viet Nam shows how that can be done. Elijah Chai, Singapore I have been to HCM City and it possesses a … [Read more...] about Preserve Vietnam’s distinct coffee culture, allow diversity
VietNamNet Bridge - Not only popular ice cream brands which target popular customers, high end brands have also eyed the Vietnamese market.The US ice cream war in Vietnam Häagen-Dazs ice cream has been developed in Vietnam by Lifestyle International JSC which opened the first shop in district 1 in HCM City in August 2012. With the sale price double Bud's and higher than the average price level of Baskin-Robbins, it is obvious that the ice cream chain aims the high class in the society. This explains why the interior decoration and the atmosphere in Häagen-Dazs' shops always have specific features. Especially, the ice cream chain never intends to launch promotion campaigns so as to maintain the image of a high end ice cream chain. Therefore, analysts think that Baskin-Robbins, which has positioned itself in the high-end market segment, would not be able to compete with Häagen-Dazs in the high-end market and with Bud's in popular market. Vu Trong Nghia, Marketing … [Read more...] about The answer to the US ice cream war