Young customers are now choosing smaller brands like The Coffee House, Cong Ca Phe and Phuc Long as their to-go spot for affordable brews. Local brands not only offer many beverage options but also sophisticated interiors and unlimited and fast internet access to ensure they retain customers, Nikkei Asia Review quoted market researcher Nguyen Phuong as saying. All this has helped these brands become very popular among students and young working professionals, who can spend hours there yet feel welcome. Phuong said having knowledge of Vietnamese culture and consumers has helped the local brands attract customers. By changing their business models to fit customers’ tastes, local brands report growing grow and some are even looking to expand. Nguyen Hai Ninh, CEO of what is thought to be the fastest growing chain, The Coffee House, told Nikkei that he plans to open 700 outlets around Vietnam in the next five years, or around 10 a month. Just one month after the brand opened its … [Read more...] about Global chains suffer as Vietnamese coffee lovers vote with their feet
Vietnamese iced coffee starbucks
With more coffee shops per square mile than probably anywhere on earth, opening a cafe in Vietnam's capital could be a bit of a gamble. This week, U.S. coffee chain Starbucks is opening three of them. Vietnam's entrenched coffee culture means Starbucks is delving deeper into what could be one of its most challenging markets yet. The brew is sold cheaply in the simple cafes that line almost every city street, or in the more sophisticated outlets run by local chains Trung Nguyen and Highland Coffee, in which the Philippines' Jollibee Foods Corp has a stake. … [Read more...] about Starbucks seeks to expand in cafe-clogged Vietnam
VietNamNet Bridge - Viet Nam News asked readers what their thoughts were on a wave of new Western-style coffee shops entering Viet Nam, offering coffee starkly different from the traditional dark brews typically served with condensed milk. Here are some responses: Nicole Williamson, Australia I've been in Viet Nam for three weeks and can't get enough of your beautiful country, especially the wonderful food. But oh the coffee, I can't stand it. At the same time, I've never been a fan of coffee chain stores and only go when desperate for caffeine or wifi. I sincerely hope the government never permits chains into beautiful old areas like the Old Quarter. You will also end up fat like us Americans and Australians if you drink too much milk or those horrible sweet coffee drinks in the chain stores. It's important to move with the times while also maintaining traditions - Viet Nam shows how that can be done. Elijah Chai, Singapore I have been to HCM City and it possesses a … [Read more...] about Preserve Vietnam’s distinct coffee culture, allow diversity
Two springs ago, at Vietnam's not-quite-annual international coffee festival in Buon Ma Thuot, I was offered a small cup of premium "weasel coffee." This particular brew, you may have heard, begins with the selection of coffee berries by these critters. The weasels chew, swallow and digest the berries before passing the seeds - that is, the coffee beans. The weasels are said to be rather picky, choosing only perfectly ripened berries for this organic process. This happens in the wild - free-range coffee, you might say - but the Vietnamese entrepreneur I met was showing off some weasels in cages and introduced me to his "weasel hunter." With more weasels, he explained, he'd be able to have factory-style production of some of the priciest coffee on the planet. I took a sip and was not bowled over. Perhaps it's an acquired taste. At any rate, weasel coffee obviously requires a leap of faith. Could a certification process be trusted? Could a coffee connoisseur tell the provenance of a … [Read more...] about The Starbucking of Vietnam?
VietNamNet Bridge - Not only popular ice cream brands which target popular customers, high end brands have also eyed the Vietnamese market.The US ice cream war in Vietnam Häagen-Dazs ice cream has been developed in Vietnam by Lifestyle International JSC which opened the first shop in district 1 in HCM City in August 2012. With the sale price double Bud's and higher than the average price level of Baskin-Robbins, it is obvious that the ice cream chain aims the high class in the society. This explains why the interior decoration and the atmosphere in Häagen-Dazs' shops always have specific features. Especially, the ice cream chain never intends to launch promotion campaigns so as to maintain the image of a high end ice cream chain. Therefore, analysts think that Baskin-Robbins, which has positioned itself in the high-end market segment, would not be able to compete with Häagen-Dazs in the high-end market and with Bud's in popular market. Vu Trong Nghia, Marketing … [Read more...] about The answer to the US ice cream war