The figure was four times that of Phuc Long’s, eight times that of The Coffee House’s and thrice that of Starbucks’. Founded in 2002 by a Vietnamese-American and sold to Philippine fast food giant Jollibee in 2012, Highlands Coffee now has 230 stores mostly in well-known buildings and malls. Local chain The Coffee House saw revenues double last year. Nguyen Hai Ninh, its founder, said the chain received over 20 million visitors. It now has over 100 stores nationwide, and Ninh said each store can serve 500 - 1,000 visitors on average daily. “We expect to double the number this year, and are looking to open 700 more across Vietnam in the next five years, at an average of 10 per month." The chain’s differentiating factor is that the emphasis is not renting the best locations; rather, it seeks to attract clientele with a modern, striking shop design that appeals to younger customers. Its drinks are priced moderately, which helps it attract a wide range of … [Read more...] about Which are Vietnam’s most successful coffee chains?
Vietnamese iced coffee starbucks
Young customers are now choosing smaller brands like The Coffee House, Cong Ca Phe and Phuc Long as their to-go spot for affordable brews. Local brands not only offer many beverage options but also sophisticated interiors and unlimited and fast internet access to ensure they retain customers, Nikkei Asia Review quoted market researcher Nguyen Phuong as saying. All this has helped these brands become very popular among students and young working professionals, who can spend hours there yet feel welcome. Phuong said having knowledge of Vietnamese culture and consumers has helped the local brands attract customers. By changing their business models to fit customers’ tastes, local brands report growing grow and some are even looking to expand. Nguyen Hai Ninh, CEO of what is thought to be the fastest growing chain, The Coffee House, told Nikkei that he plans to open 700 outlets around Vietnam in the next five years, or around 10 a month. Just one month after the brand opened its … [Read more...] about Global chains suffer as Vietnamese coffee lovers vote with their feet
Vincom Centre Landmark 81 includes one basement and five upper floors located in the tallest building in Viet Nam. — Photo courtesy of Vingroup Real estate developer Vingroup on Thursday launched Vincom Centre Landmark 81 in HCM City’s 81-storey skyscraper Landmark 81, the tallest building of Viet Nam, increasing the number of Vingroup’s commercial centres to 55. Participants cut the inauguration ribbon at the opening ceremony. — Photo courtesy of Vingroup The six-storey commercial centre, covering nearly 50,000 sq.m, brings together 100 leading domestic and international brands in fashion and cosmetics. Viet Nam’s biggest natural ice ground Vincom Ice Rink on a 2,000sq.m area. — Photo courtesy of Vingroup Vincom Centre Landmark 81 includes a CGV cinema complex with the largest IMAX curved screen in Viet Nam, Viet Nam’s biggest natural ice ground Vincom Ice Rink, tiNiWorld entertainment complex and an indoor games centre. People visit, play … [Read more...] about Vincom Centre Landmark 81 launched
Vietnamese coffee giant Trung Nguyen may have an opportunity to recover its domestic business as US-based Starbucks has just announced the plan to close 150 stores next year. Maybe some stores in Vietnam will be on Starbuck’s list. Starbucks may close some stores in Vietnam due to poor performance Starbucks announced closing 150 stores next year. Photo: cafebiz.vn The US coffee giant on June 16 officially announced its plan of closing 150 poorly performing company-operated stores next year, about three times as many as it typically closes, according to cnn.com. According to cnn.com, the company told investors that is expects revenue from its stores to grow by only 1 per cent in the quarter that begins next month, lowering its previous forecast. Its stock slumped by 3.5 per cent in after-hours trading. “Our recent performance does not reflect the potential of our exceptional brand and is not acceptable,” Starbucks CEO Kevin Johnson said in a statement. … [Read more...] about Weak Starbucks may allow Trung Nguyen to regain footing
RedSun ITI has taken its chain of Truly Viet restaurants to Australia under the franchise model.— Photo RedSun ITI RedSun ITI has taken its chain of Truly Viet restaurants to Australia under the franchise model. It has set up a joint venture with an Australian partner to open the first restaurant in Melbourne with a menu that features four popular traditional Vietnamese dishes, goi cuon (fresh spring roll), pho (noodle soup), banh mi (Vietnamese sandwiches), and bun cha (vermicelli with grilled pork and fresh herbs). The company’s deputy director, Le Vu Minh, said the dishes have been tweaked to suit local palates. RedSun ITI has already negotiated with partners in Laos to open a chain of King BBQ restaurants there. Founded in 2008, RedSun ITI now operates several restaurant brands -- King BBQ, King BBQ Buffet, ThaiExpress, Seoul Garden, Khao Lao, Hotpot Story, Sushi Kei, and Capricciosa -- with 140 restaurants nation-wide. It launched its first franchise concept, King … [Read more...] about Franchising takes Vietnamese brands to the world