Several e-commerce platforms in Vietnam reported a decrease in the value of sales despite having launched many promotions. Consumers on e-commerce platforms used to prefer high-end, luxury items. The trend has changed, however, as buyers now focus on healthcare products, sportswear, and fitness products. The reason for this change is the impact of economic difficulties and inflation, many vendors on e-commerce platforms believed. They added that buyers now tend to seek healthcare products with reasonable prices and prefer direct discounts. Hung, whose online store specializes in selling phone accessories and electronic goods, said that the revenue of this group of products decreased by nearly 40 percent compared to the same period last year. Online shoppers only focus on beauty or healthcare products and tend to cut unnecessary spending, Hung added. Lazada’s report on February 3 showed that consumers want to receive more value from the products they buy, aside from … [Read more...] about E-commerce in Vietnam faces decreasing purchasing power