Instant noodle business rebounds after a slump Instant noodles consumption in Vietnam totalled at 5.06 billion packages last year, up 3 per cent against 2016 and ranking fifth in the world, trailing China, Indonesia, Japan, and India, according to the World Instant Noodles Association (WINA). Vietnam’s instant noodle market reached its peak between 2012 and 2014, with 5.2 billion packets sold. However, producers reported a slump in sales in the following three years. Ho Chi Minh City-based Colusa-Miliket Foodstuff JSC, the owner of the Miliket brand, saw sales slip to their lowest point in 2016, at VND459 billion ($20.3 million). Meanwhile, Acecook Vietnam’s sales declined from VND13 trillion ($575 million) in 2013 to VND8 trillion ($354 million) in 2016. Junichi Kajiwara, president of Acecook’s subsidiary in Vietnam, pointed out three reasons for the slump. Producers have yet to diversify their products to meet customer demands. There are misunderstandings about … [Read more...] about Instant noodle business rebounds after a slump