Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
Summary how to win friends and influence
Banks and lawmakers, as well as financial regulators from around the world, had besieged Lew with complaints about Gensler's campaign to impose U.S. rules overseas. The July 3 meeting in Lew's conference room with a view of the White House grew tense, according to three people briefed on it. Gensler argued his plan was vital if the U.S. hoped to seize meaningful authority over financial instruments that helped push the global economy to the brink in 2008, taking down American International Group Inc. (AIG) and Lehman Brothers Holdings Inc. and igniting the worst recession since the 1930s. Lew insisted that Gensler coordinate better with the Securities and Exchange Commission, whose new chairman, Mary Jo White, was also present. Gensler, who was deep into negotiations with his European counterparts, was surprised by Lew's demand. He'd been hearing the same request from lobbyists seeking to slow the process, and he told the Treasury chief it felt like his adversary bankers were in the … [Read more...] about How the bank lobby loosened US reins on derivatives
A Talk by Prof Nora A. Taylor Sun 30 Dec 2012, 6 pm Manzi Art Space 14 Phan Huy Ich, Hanoi Come to attend a talk by Prof. Nora A. Taylor: Artists in Hanoi from 1992-2012: A view onto Vietnamese Art History from the Perspective of an Outsider". Nora A. Taylor is a Chicago-based art historian of modern and contemporary Vietnamese art and professor of Southeast Asian Art History at the School of the Art Institute of Chicago. She has taugh at the Arizona State University, University of California, Los Angeles and the National University of Singapore. Having lived and researched in Vietnam for 20 years, she speaks fluent Vietnamese and writes intesively on both modern and contemporary Vietnamese art. She is the author of Painters in Hanoi: An Ethnography of Vietnamese Art and editor of Studies in Southeast Asian Art: Essays in Honor of Stanley O'Connor, as well as numerous articles and essays. She has curated various exhibitions including Changing Identity: Recent Work by Women Artists … [Read more...] about EVENTS SCHEDULED FOR DEC. 15-31 (daily updated)