The Hanoitimes - Vietnam has witnessed the robust growth of social networks over the past years. Online marketing a ‘new direction’ for Vietnam business The online advertising market in Vietnam is currently in its growth stage thanks to the increased use of smart phones and higher internet penetration in the country of nearly 100 million people. Illustrative photo Rising trend of using social media has resulted in mobile advertising that took a whole new meaning and changed the panorama of online advertising in Vietnam forever, according to market research and consulting company Ken Research. Between 2013 and 2018, the online advertising market in Vietnam witnessed robust growth driven by innovative technologies to better understand the consumers’ needs. Among five types of digital advertising namely banner, video, search, social media, and online classified and others, social media has the maximum market share due to the higher … [Read more...] about Which segments dominate Vietnam online marketing?
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VietNamNet Bridge - Under current laws, dairy products and supplemental food for children are conditional goods items which must get approval from the Ministry of Health (MOH) for advertisements in the media. Supplemental food for children floods the market However, the products are available everywhere, on social networks, YouTube and at private shops. Kim Duyen’s shop on Ton Duc Thang street in Hanoi retails products from Australia and Germany. When asked for products that help children’s immune system and height, Duyen recommended Sanostol syrup from Germany. A 460 ml bottle is priced at VND550,000. Meanwhile, Hoang Anh, a distributor of German products on Nguyen Khang street, quoted the price of VND390,000 for the same product. The problem is that the market is not under the control of state management agencies. Sellers import products, advertise products and set prices themselves without having to ask for approval from agencies. No one can be sure about … [Read more...] about Imported supplemental food for children floods market
Vinatex completes 65% of yearly revenue target Viet Nam National Textile and Garment Group (Vinatex) has completed 65 per cent of the yearly target set for total revenues with its eight-month result (excluding VAT) reaching over VND31.45 trillion (US$1.34 billion). This figure also represented a rise of 7 per cent against the same period last year, the textile group reported in a filing to the Ministry of Planning and Investment. In August alone, it earned VND4.48 trillion in revenue, down 5 per cent year-on-year, of which turnover of the parent company and subsidiaries with its holdings of over 50 per cent capital reached almost VND1.74 trillion. Revenues from other affiliate companies in which the group holds less than 50 per cent capital reached a combined VND2.74 trillion. Vinatex attributed the growth in total revenues to increases in sales of fibre products (96,051 tonnes, up 9.5 per cent year-on-year), fabric of all kinds (100.7 million m3, up 18.6 per cent) … [Read more...] about BUSINESS NEWS IN BRIEF 1/9
Facebook hopes Watch will encourage users to spend longer within its app -- FACEBOOK Users will be able to choose from a range of shows - from both established brands and new players - and have the ability to view clips saved from their News Feeds. The firm plans to allow all content creators to feature advertising breaks, so long as they hit certain metrics. Until now, only select publishers had been given the opportunity. To begin with, only videos shown to audiences in the UK, US, Ireland, Australia and New Zealand will have this facility. The revenue split will be 55% to the creators and 45% to Facebook. Facebook had intended to reveal the roll-out on Wednesday, but brought forward the announcement after details leaked. As a consequence, some users may not be able to access its pages yet. Unaware audience Watch is often portrayed as a rival to Google's YouTube, but it also competes for attention against traditional TV channels as well as online outlets including Netflix, … [Read more...] about Facebook Watch video service launches worldwide
SCB signs deal with three Hong Kong banks Saigon Joint Stock Commercial Bank (SCB) and three Hong Kong banks on Monday signed a co-operation agreement on syndicated credit financing. Under the agreement, SCB, Hang Seng Bank Limited, Chong Hing Bank Limited and The Bank of East Asia Limited committed to support financial investment and ensure a stable financing source for Union Square Company Limited, which operates in the field of real estate. The signing was made within the framework of an investment development co-operation event held by the Viet Nam Chamber of Commerce and Industry (VCCI) in co-ordination with Hong Kong Trade Development Council (HKTDC) in HCM City on Monday. Also at the event, the four banks signed a strategic agreement for comprehensive and long-term co-operation in exchanging experience on investment and financial management, increasing business relations, conducting research and investment, and especially providing credit to local and foreign … [Read more...] about BUSINESS NEWS IN BRIEF 26/8