Top live selling platforms in Southeast Asia. E-commerce sellers in the region use two channels for live selling on average to maximise their outreach to live shoppers. — Photo courtesy of Ninja Van Live selling is a trend that has gained popularity in Southeast Asia in recent years as a way for businesses to sell their products or services directly to consumers, according to a report conducted by Ninja Van Vietnam. The tech-enabled logistics company has released its first-ever white paper on live selling in Southeast Asia and shared live selling insights collected from over 1,000 of its e-commerce sellers across Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Viet Nam. “Live selling is an interesting marketing tactic for e-commerce sellers,” said Winston Seow, chief marketing and enablement officer at Ninja Van Group. "It’s the only tactic that can fast-track shoppers’ purchase journeys from awareness straight to conversion. Live selling also gives ecommerce … [Read more...] about Live-selling a rising trend in Southeast Asia
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Hanoi craftsmen’s lives improved with modern materials and techniques
The outlying district of Thuong Tin in Hanoi has set itself the goal of developing environmentally friendly handicraft villages, effectively exploiting handicraft tourism combined with cultural values. In Hanoi's outskirt district of Thuong Tin, the lives of villagers in Tran Phu Village in Minh Cuong Commune have improved thanks dramatically to changes in traditional production methods as part of implementing the National Rural New Construction Program. Rural workers are using machinery to make fishing nets. Photos: Trong Tung/The Hanoi Times Nguyen Thi Hue, 70, one of the village's first net weavers, said her family's workshop is the largest in the locality, and she used to earn little money from making fishing nets. "But in recent years, we have developed the production of weaving various kinds of products, such as fishing hooks, nets, bird traps, and construction safety nets, creating jobs for dozens of workers with an increased income of between … [Read more...] about Hanoi craftsmen’s lives improved with modern materials and techniques
More Gong Cha franchises to be opened in Viet Nam
Nguyen Hoai Phuong, CEO of Golden Trust, engages in discussion with Paul Reynish, CEO of Gong Cha Global, at the franchisee convention in Taiwan. — Photo Courtesy Gong Cha Vietnam HCM CITY — Golden Trust Company Limited, the operator of the Taiwanese bubble tea brand Gong Cha, recently announced it will open more secondary franchise stores in 2023 in Viet Nam. The announcement is part of the Gong Cha’s objective of achieving 10,000 stores in the world by 2030. Gong Cha’s goal was announced at the “Global Franchise Convention Taiwan 2023” event – a large-scale global franchise convention for the bubble tea industry with nearly 30 markets and 300 attendees. During three days, the convention discussed themes of the “Gong Cha, Go!” branding, overcoming challenges and competition, striving to achieve a customer experience in a profound way and maintaining quality through building a global supply chain system. It also approved the "Gong Cha Green" – a long-term project related to … [Read more...] about More Gong Cha franchises to be opened in Viet Nam