Sabeco

Not only are SABECO’s products well-liked, but the processes to make them are also getting cleaner Vietnam’s beer and beverage sectors encountered mounting hardships in 2020 due to the impacts of the prolonged pandemic as well as from regulations which impose tougher sanctions on drink-drivers. Nevertheless, SABECO is still on track towards long-term sustainable development after upgrading its existing facilities as a part of a wider campaign in Vietnam which aims to ensure maximum operational consistency and efficiency. SABECO has adopted a sustainable development model to guide its long-term strategy and its quest to continue bringing pride to Vietnam, through an approach referred to as the company’s 4C commitment – consumption, conservation, country, and culture. For environmental protection, SABECO has applied rigorous requirements to all raw materials. Particularly, ingredients that affect product quality and food hygiene and safety such as barley malt, hops, cans, ends, bottles, and corks are purchased directly from suppliers, ensuring that quality control of raw materials is assured before re-distributing to breweries. Auxiliary ingredients, which do not affect product quality or food safety and hygiene, are purchased by breweries in accordance with the list of suppliers, brands, and other requirements approved by the firm. Technical requirements of raw materials have also been issued based on Vietnam’s applicable laws, regulations, and standards, and reference information from specialised organisations in the food and beverage industry. Specialised laboratories have been set up with a full range of modern equipment to fully analyse the technical requirements of input materials such as Skalar malt analyser, HPLC, GC, and Trumac nitrogen analyser. All inputs have been subject to qualified certification issued by the Quality Control Department before being put into use. This qualified certification takes into account the supplier, the …

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“SABECO’s 145 th anniversary allowed us to take stock of the company’s accomplishments and how much SABECO has been a part of Vietnam’s own story,” said the company’s general director, Bennett Neo. “It also made us think about what it would take for SABECO to continue being successful in the decades to come, and remaining part of the country’s rise and development.” Bennett Neo – SABECO general director With an eye cast to the future, SABECO introduced several initiatives last year – from launching Bia Lac Viet and Bia Sai Gon Chill, new products that respond to evolving Vietnamese tastes, to introducing SABECO 4.0, its digitalization programme that will make it more operationally agile. Next up on SABECO’s agenda is the continued transformation of its approach to human resources. Laying the foundations It has been two years since SABECO started its transformation journey, which included the first phase of enhancing its internal work culture. To do this, SABECO first doubled down on ensuring an enabling work environment. It emphasized an open-door policy as well as regular and transparent communication with its employees. It also introduced a performance-based salary and rewards structure aligned with industry standards. Instead of basing compensation solely on rank and tenure, this approach recognized individual productivity and performance, which in turn enabled SABECO to motivate its employees to perform better. “With these, SABECO was able to lay a solid foundation for talent recruitment and retention initiatives which we are now ramping up,” shared Neo. Role of global talents at SABECO As one of the largest and most prominent Vietnamese companies, SABECO needs talents with a specific level of experience and set of skills to help reach the next level of success. This is important especially at the mid- and top management level, where international experience and expertise will prove useful. SABECO believes that …

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Venus Teoh Saigon Beer-Alcohol-Beverage Corporation (SABECO) has appointed Venus Teoh as its deputy general director for marketing. “We are pleased to welcome Venus to the SABECO family,” Bennett Neo, the brewer’s general director, said. “With her deep regional experience in the beer industry, which has also given her a solid knowledge of the Vietnamese market, Venus will support our goal of taking SABECO to the next level of success.” Teoh has almost 20 years’ beer industry experience, having previously worked for Asia Pacific Breweries and HEINEKEN in various senior management capacities, and most recently as director, international brand, for Tiger Beer. Through her previous regional roles, she is familiar with the Vietnamese beer industry. “I am honoured to join SABECO, one of the most storied and prestigious beer companies in Vietnam,” she said. — VNS …

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