World marketing guru gives tips on boosting int'l image (17-08-2007) HCM CITY — Professor Philip Kotler, who is considered the "father of modern marketing," says Viet Nam should vitalize its own image in the eyes of visitors and foreign visitors through its people and businesses. Speaking at a press conference in HCM City yesterday, Kotler said: "Viet Nam is possessing a very good image. The Vietnamese people are recognised as friendly, hospitable and ambitious." "When Viet Nam has decided on what image it has to build in the eyes of visitors and foreign visitors, it needs to put forward guidelines for the people and businesses to vitalise it." He said: "It is more likely if the people and businesses also take part in selecting the image that they stand for. It is required for their agreement to be reached in a natural way and acts as an impetus for them to represent the image that they want to build up." Professor Kotler today chairs a conference on contemporary global marketing … [Read more...] about World marketing guru gives tips on boosting int’l image
Philips l prize
“Juno” delivers top prize at indie film awards
"Juno," a runaway hit comedy about a wisecracking pregnant teen, picked up the top prize at the Spirit Awards, the independent film community's version of the Oscars, on Saturday. The movie was named best feature, while Canadian actress Ellen Page won the female lead award for her role as the titular heroine, and former stripper Cody Diablo won for first screenplay. The only category "Juno" missed out on was best director, which went to Julian Schnabel, the pop artist who made the French-language drama "The Diving Bell and the Butterfly." "Juno" and "I'm Not There," an innovative drama in which six actors depict the many sides of Bob Dylan, led the field with four nominations each. Australian actress Cate Blanchett won the supporting female statuette for playing the tireless troubadour during his amphetamine-fueled period in the mid-1960s. The Spirit Awards, one of the liveliest events on the Hollywood awards calendar, were held in a marquee on Santa Monica Beach. Hollywood … [Read more...] about “Juno” delivers top prize at indie film awards
65th Cannes film festival admires “Amour”
The 65th Cannes film festival has handed out its top prize Palme d'Or to "Amour"(Love), as it wrapped up with a star-studded closing ceremony here on the rainy Sunday night in the French Riviera resort.Cannes film competition heating up (From L to R) French actress Emmanuelle Riva, Austrian director Michael Haneke and actor Jean-Louis Trintignant pose after receiving the Palme d'Or award for the movie 'Amour' (Love) at the 65th Cannes Film Festival in Cannes, France, on May 27, 2012. The festival ended here on Sunday night. (Xinhua/Gao Jing) The ceremony came after all stars walking on the soaked red carpet, as "The Artist" star and hostess Berenice Bejo said, "Nothing will stop the cinema, especially not the rain." Journalists were packed like sardines in a moderate-size wifi cafe on the third floor of the palace, highly concentrating on the awards announcement live broadcast on TV while bursting into applause and hails from time to time. Starring two French legendary stars both … [Read more...] about 65th Cannes film festival admires “Amour”
ART & ENTERTAINMENT IN BRIEF 24/4
Nam Dinh casts biggest SE Asian bronze Buddha The casting of the biggest bronze Buddha statue in Southeast Asia began on April 22 at the Truc Lam Thien Truong Buddhist Centre in Loc Vuong ward, Nam Dinh city. Thousands of local residents and Buddhists from all over the country attended the casting ceremony, which was held by the executive board of the Nam Dinh provincial Buddhist Church and the Nam Cuong Hanoi Joint Stock Company. According to Deputy head of the Nam Dinh provincial Buddhist Church executive board, Most Venerable Thich Quang Ha, the statue is of great significance to the Truc Lam Thien Truong Buddhist Centre project in Nam Dinh. The statue, measuring 14.78 metres tall, nine metres wide and weighing around 150 tonnes, cost a total of VND80 billion which was donated by the Nam Cuong Hanoi Group. The model of the statue was made over the past two years and the casting will be carried out by artisans from the Thang Loi Casting Mechanics Company in Nam Dinh city. The … [Read more...] about ART & ENTERTAINMENT IN BRIEF 24/4
Venice film festival kicks off with clash of civilizations
The Venice film festival kicked off an art house dominated line-up on Wednesday with a thriller by Mira Nair about a Pakistani man torn between East and West after the September 11 attacks. Hollywood heavyweights, famous auteurs and up-and-coming starlets arrived in water taxis on the famous Lido island, sashaying along the red carpet for the opening ceremony of the world's oldest international film festival. "Everybody's looking forward to getting down to work. There is a bunch of new work and inspiring films over the next few days," US producer and director Michael Mann, who is heading up the jury this year, told reporters. Mann said he would look in particular at "new methods of story-telling." French model and actress Laetitia Casta, a member of the jury who wore a black lace dress that left little to the imagination, said: "I prefer this place because I leave my ego behind to look at the work of others. "For me it's an honour because this is a very respected festival," she … [Read more...] about Venice film festival kicks off with clash of civilizations