According to the Vietnam National Administration of Tourism (VNAT), the number of foreign visitors reached 3.7 million in 2020, a decrease of 79.5 percent compared to 2019, while the number of domestic travelers reached only 56 million, down 34.1 percent. Total tourism revenues declined 58.7 percent to about US$19 billion. The government adopted various remedies to confront the tourism decline and stagnation, including preferential electricity prices, land taxes and other fees for tourism firms. Authorities also closely coordinated with businesses on a series of domestic tourism stimulation programs’ launching campaigns in May 2020 and again in September. According to the VNAT, the domestic tourism stimulus programs led to a strong increase in domestic travel, especially to key tourist regions. In June and July 2020, Google searches for domestic tourist destinations skyrocketed, rising 66 percent over the same period in 2019. The capacity of travel accommodations also increased, reaching 30-50 percent, and 80-90 percent on some weekends. Airlines opened new flight routes to meet the growing tourism needs. International recognition Its adaptive behavior, application of technology and introduction of new high quality products turned the domestic tourism market into the driving force for the industry's recovery. Deputy Director General of the VNAT Ha Van Sieu emphasized that compared with other countries in the world, Vietnam's tourism reaped valuable recognition in 2020, including its selection as the world's leading heritage and cultural destination, Asia's leading culinary and heritage destination, and the title of Asia's best golf destination. Many Vietnamese tourism service providers have also been awarded prestigious international awards as a result of promoting Vietnamese culture, heritage and cuisine in multilateral forums such as the United Nations Educational, Scientific and Cultural Organization (UNESCO), the World Tourism Organization …
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