The Purpose Group and ANTS held a ‘Grow Brands for Future’ seminar and announced their merger in HCM City on June 29. — VNA Photo The Purpose Group, an integrated marketing and communication agency, and ANTS, a technology-driven integrated internet advertising platform, have merged to become PURPOSE.ANT. PURPOSE.ANT will deploy the Antsomi CDP 365 platform that can collect, analyse and unify customer data across multi-touch points, thereby helping quickly and flexibly deploy integrated marketing activities. With more than 10 years of experience in the Vietnamese market, Purpose consults and provides marketing solutions to leading brands and start-ups. Nguyen Thanh Giang, its founder, said, “The biggest challenge for brands today is that they lack an effective solution to overcome disruptions in marketing activities throughout the consumer journey from online to offline.” Dinh Le Dat, general director of ANTS, said: “Having customer data in hand is one thing, but processing, … [Read more...] about Marketing, advertising companies Purpose, ANTS merge
Nordic companies
UK multinationals pledge long-term presence in Vietnam
Vietnam expects to create the utmost favorable environment for foreign companies to be successful in the country. Chairman of the National Assembly Vuong Dinh Hue on June 29 held several meetings with executives of UK multinationals, including Prudential, Standard Chartered, Pacific Land, Pearson, and Enterprize Energy. All executives have expressed their good impression and pledged to commit long-term presence in Vietnam. NA Chairman Vuong Dinh Hue and President of Prudential Shriti Vadera. Source: VNA President of Prudential Shriti Vadera said the company's business performance was positive during the Covid-19 pandemic, expressing her delight to be part of Vietnam’s development. Vadera suggested Prudential could further contribute to the country’s economic growth by taking part in the long bond issuance. Chairman Hue welcomed Prudential’s successes in Vietnam, saying insurance corporations remain key partners of the State in Government bond issuance. … [Read more...] about UK multinationals pledge long-term presence in Vietnam
“Japan Street” to bolster Vietnam-Japan business cooperation: JETRO
More than 100 Japanese companies in the food industry and 30 in cosmetics are looking for partners and expanding business in Vietnam. Japan Street, an online catalog site, is expected to further enhance business cooperation between Vietnamese and Japanese enterprises and further contribute to bilateral relations. Deputy Head of JETRO in Hanoi Keisuke Kobayashi at the event. Photo: Hai Yen Project Manager at the Japan External Trade Organization (JETRO) in Hanoi Yutaka Yasunaga stressed the view during a press briefing on the platform held today [June 30]. According to Yasunaga, “Japan Street” would help connect Japanese suppliers with overseas buyers, including those from Vietnam. Yasunaga said that the Covid-19 pandemic and the restriction measures adopted by countries around the world have made it difficult to set up direct meetings between buyers and suppliers. “An online platform, therefore, is considered an effective solution to avoid disruption to … [Read more...] about “Japan Street” to bolster Vietnam-Japan business cooperation: JETRO
Vietnam-UK target US$10-billion trade turnover by 2023
UK trade minister Anne-Marie Trevelyan said the country wants to be a part of Vietnam’s development story in the 21st century, and fostering bilateral trade relations is among its priorities. Vietnam and the UK should set a trade turnover target of over US$10 billion by 2023, which would be a meaningful step to mark the 50 th anniversary of Vietnam-UK diplomatic relations next year. Chairman of the National Assembly Vuong Dinh Hue (mid) at the forum. Source: VNA Deputy Prime Minister Le Van Thanh gave the remarks at the Vietnam-UK High-level Forum on Economy and Trade held on June 29. The event is one of the highlights of a visit to the UK by the high-ranking delegation from the National Assembly of Vietnam led by Chairman Vuong Dinh Hue from June 28-30. According to Thanh, the Vietnam-UK strategic partnership has progressed strongly over the years and contributed to socio-economic development in each country. Thanh expected the partnership would … [Read more...] about Vietnam-UK target US$10-billion trade turnover by 2023
VinShop aims for success as store connection platform
Tokopedia's success lesson Founded in 2009, Tokopedia is one of Indonesia's tech unicorns. According to CB Insights (U.S.), Tokopedia's value reached $7 billion as of June 2020, becoming the third largest unicorn in Southeast Asia, behind Grab (Singapore) and Gojek (Indonesia). Tokopedia was developed as a shopping platform where any business could easily arrange and sell its products. William Tanuwijaya, co-founder of Tokopedia, said that the company's business model is similar to Alibaba's as it combines Toko (shop) and encyclopedia. In 2018, Tokopedia launched the Mitra Tokopedia app for warungs - small family-owned businesses that usually cater to a neighborhood. Mitra Tokopedia has recorded one million downloads in the island nation that has two million warungs. Tokopedia has been successful in bringing technology into Indonesia's grocery stores. Photo by Tokopedia Mitra Tokopedia has gained popularity and is now present in more than 20 major cities, … [Read more...] about VinShop aims for success as store connection platform
EDPR forays into Vietnam’s renewable energy market after taking over a solar PV project
EDPR has reached an agreement with Trina Solar, the world-leading PV and smart energy total solution provider, to acquire the Trung Son Solar PV project in Khanh Hoa province. Put into operation in December 2020, the project has a power purchase agreement (PPA) signed with Electricity of Vietnam under a 20-year feed-in tariff (FiT). In June, EDPR also inked a deal to scoop up two solar plants in Vietnam with a total capacity of 200MW from Xuan Thien Group. Situated in Ninh Thuan province, the two solar plants have been operated since 2020. The deals have an estimated valuation of $284. Vietnam is one of the fastest-growing economies in Southeast Asia with power demand increasing at around 10 per cent per annum. Thermal represents around 50 per cent of the capacity mix and energy dependence has increased significantly with net imports currently at 30 per cent of total energy demand. With the objective of increasing the weight of renewable energy sources in the energy mix and … [Read more...] about EDPR forays into Vietnam’s renewable energy market after taking over a solar PV project
Home Credit publishes its 2021 Sustainability Report
The report aligns with the United Nations 17 Sustainable Development Goals and covers all company’s markets “This sustainability report marks an important milestone in our journey as a responsible, inclusive business, that has ESG principles firmly embedded in its values and DNA,” said Jean-Pascal Duvieusart, CEO at Home Credit Group. “I would like to thank all our employees, who continue to demonstrate creativity, passion, and dedication in everything they do. They are living proof that when ESG is consciously embedded in our culture and mindsets, real change happens,” Duvieusart said. Jiri Smejc, CEO of PPF Group and chairman of the board of Home Credit Group said, “Fairness to customers, employees, and communities has always been part of our DNA. It is who we are. ESG principles now give us a tool to show our responsible business practices in a formal, comprehensive way. And I am proud that we can already count a number of milestones on our ESG journey.” Digital … [Read more...] about Home Credit publishes its 2021 Sustainability Report
Haiphong promotes renewable energy investment in industrial parks
The Renewable Energy in Sustainable Industrial Parks conference was organised by the Haiphong Economic Zone Management Board in collaboration with the Embassy of the UK, the nation's Chamber of Commerce and Industry, and Star Do Group. Head of the Haiphong Economic Zone Management Board Le Trung Kien asserted the green development demand of Haiphong city and its industrial parks and economic zones. Photo: Thanh Son Attendees at the conference were Harry Rawicz-Szczerbo, head of the Trade and Investment Department at the UK Embassy; Le Trung Kien, member of the city Party Committee's Standing Board and head of the Haiphong Economic Zone Authority; Mark Shorrock, chairman of Shire Oak International; Nguyen Thanh Phuong, CEO of Sao Do Group; and representatives of Haiphong's departments and agencies, investors, and businesses. Mark Shorrock, chairman of Shire Oak International, talked about the renewable energy demand of businesses in the RE100 group. Photo: Thu … [Read more...] about Haiphong promotes renewable energy investment in industrial parks
Beyond Communication to win the SME100 Awards 2021
After five years, Beyond has 33 full-time employees and more than 3,000 part-time employees working in different cities across the country in various marketing fields such as brand communication, commerce, and offline and online marketing. Besides this, the company also produces and organises large and small events for domestic and international customers and partners. Beyond Communication’s representatives at the SME100 Awards 2021 ceremony Instead of separating offline and online marketing activities, Beyond has combined them into a unified whole, creating campaigns into valuable and effective 360-degree marketing circles that offer actual and distinct value for each customer. Despite starting as a startup, Beyond has continuously strived to achieve a growth rate of 20-30 per cent per year for the past five years, both in terms of company capacity and total revenue from the projects. All are reflected transparently through the results of financial and business … [Read more...] about Beyond Communication to win the SME100 Awards 2021
Huge costs for filling Ha Long largest open-cast coal mine
It would cost about VND 1.20 trillion (USD 52.18 million) to fill the Nui Beo open-cast coal mine pit in Ha Long City after closure. Nui Beo used to be the biggest open cast coal source in Ha Long City with an average annual output of five million tonnes. Ngo The Phiet, director of Nui Beo Coal Joint Stock Company under the Vietnam National Coal and Mineral Industries Group said that they are planning to fill the mined area. "The two pits are some 125 metres deep in Ha Tu Ward, Ha Long City," he said. "We may need some 30 million cubic metres of soil to fill these two pits." The official estimated that the work would cost VND 1.20 trillion (USD 52.18 million) and last until 2030. "With the current fuel price hike, the cost may rise to between VND 1.50-1.60 trillion," he said. "Meanwhile, our annual profits now stand at only between VND40-50 billion". Nui Beo, the largest open-cast coal mine in the northern province of Quang Ninh was closed in … [Read more...] about Huge costs for filling Ha Long largest open-cast coal mine