A consumer shops for milk products of the national diary company Vinamilk. Việt Nam’s national brand is valued at US$235 billion, according to Brand Finance. — Photo foody.vn Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Viet Nam’s national brand at US$235 billion, a year-on-year increase of 16 per cent. This makes the country among the top 50 most valuable national brands in the world. The Viet Nam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year. In Southeast Asia, Viet Nam’s brand value ranked sixth and $613 billion lower than the leading country in the region Indonesia. Brand Finance gave the A+ rating to Viet Nam’s national brand, which meant “strong”. Singapore and Switzerland maintained their positions as the strongest national brands with rating AAA+. According to London-based Brand Finance, due to the efforts of a … [Read more...] about Việt Nam nation brand is valued at $235 billion
National brand
Vietnam remains among 50 most valuable national brands
By Hung Le  October 19, 2018 | 11:46 am GMT+7 A made-in-Vietnam shirt. Photo by VnExpress Brand Finance has released its annual report on the world’s 100 leading nation brands, and Vietnam is in 43rd place. Its brand value is estimated at $235 billion, up $32 billion from the previous year. It has risen two places in the list this year. The global brand valuation consultancy firm evaluates a country’s national brand on the brands based there and the economy as a whole by weighing up various socio-economic factors. A “strong” national brand denotes a highly attractive environment for investment, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants, it explained. Vietnam’s continuing rise in the list is primarily due to “Vietnam Value”, a national program to endorse products and services that meet minimum standards set out by the government, and concentrated efforts to … [Read more...] about Vietnam remains among 50 most valuable national brands
Agriculture ministry issues regulations on ’VIETNAM RICE’ national brand
The rice national brand is designed to promote products, maintain prestige, create trust among consumers, as well as improve the competitiveness of Vietnam’s rice products in the domestic and international markets. Organisations and individuals must also have certificates for rice products, in accordance with the Vietnamese standards (TCVN) and fulfil their tax obligations and ensure environmental protection. Photo: cafef.vn Organizations and individuals shall be entitled to use the brand when they are granted business registration certificates, enterprise registration certificates or investment certificates, along with the contents of registration for operations, processing or trading of rice products. In addition to these, organizations or individuals can own the national brand if the competent agencies grant certificates of eligibility regarding food safety in rice processing, preservation and trading or if their establishments have been granted one of these … [Read more...] about Agriculture ministry issues regulations on ’VIETNAM RICE’ national brand
MARD issues regulations on ’VIETNAM RICE’ national brand
The Ministry of Agriculture and Rural Development (MARD) has issued regulations on the use of national brand GẠO VIỆT NAM or VIETNAM RICE. Organisations and individuals must also have certificates for rice products, in accordance with the Vietnamese standards (TCVN) and fulfil their tax obligations and ensure environmental protection. - Photo cafef.vn The rice national brand is designed to promote products, maintain prestige, create trust among consumers, as well as improve the competitiveness of Vietnam’s rice products in the domestic and international markets. Organisations and individuals shall be entitled to use the brand when they are granted business registration certificates, enterprise registration certificates or investment certificates, along with the contents of registration for operations, processing or trading of rice products. In addition to these, organisations or individuals can own the national brand if the competent agencies grant … [Read more...] about MARD issues regulations on ’VIETNAM RICE’ national brand
Bình Phước cashew GI certified, aims to create national brand
Viet Nam News BÌNH PHƯỚC – The grant of geographical indication (GI) certificate to Bình Phước Province’s speciality cashew by the National Office of Intellectual Property has been a strong boost to efforts to create a national brand for the product. According to Nguyễn Văn Lợi, secretary of the Bình Phước Party Committee, cashew has been cultivated in the province for more than 40 years and has become a “poverty eradicator” by enriching locals, especially ethnic groups living in mountainous areas like the Stiêng and Khmer. Getting the GI certificate would be of great benefit to local cashew products, he said, pointing out it would help build a brand for the nut and enhance export of products to markets that demand clear origin. The geographical indication encompasses raw cashew, kernels, and roasted and salted nuts. The raw cashew nut grown in Bình Phước is firm and … [Read more...] about Bình Phước cashew GI certified, aims to create national brand