Nation brand index

Simon Anholt, the first to introduce the concept of a National Brand, compared a strong national brand to a magnet, which creates a common goal for domestic businesses and people, helping them look towards the brand and standardize its products and services according to the brand. In the international arena, the brand will help to break up misunderstandings and bad perceptions, and attract investors and organizations to help the country towards common goals. … [Read more...] about From the Party Chief’s article, think about the Vietnamese national brand

It stated the world is improving but "progress is slow and uneven." The index pointed out that personal rights and inclusiveness in many countries have declined since 2011 while scores in environmental quality and personal safety metric have "stagnated" around the world. … [Read more...] about Vietnam scores average in global social performance index

It’s time, once again, to take a step back, rationally assess the state of English language instruction in Vietnam and reframe the debate. Aside from the limitations of an exam that only tests for grammatical and reading knowledge and neglects speaking, listening, and writing skills, there is the far more important question of whether it makes pedagogical and societal sense to require all students to study English or any other foreign language, for that matter. Another related issue is the steadily improving English proficiency of growing numbers of young Vietnamese. … [Read more...] about Missing the forest for the trees: National English exam results reconsidered

The index was recorded through the monitoring application Envisoft of the Vietnam Environment Administration. Meanwhile, two other independent air quality trackers, PAMAir and AirVisual, reported that the AQI recorded at several air monitoring stations located throughout Hanoi and neighbouring areas was orange, indicating that the quality of air was at a harmful level for human health. … [Read more...] about Air quality in Hanoi worsens on National Day

Sacha Wunsch-Vincent, head of the composite indicator research section, economics and statistics division and co-editor of the index, said a general review of all indicators to come up with the index show that Vietnam has been able to integrate similarities found among investment in human resources, costs in research and development (R&D) and high-tech export. … [Read more...] about Vietnam wins international praise for innovation headway