Customers shop at a supermarket in HCM City. Modern and online shopping channels recorded strong growth last year and will continue to thrive this year. — VNS Photo HCM CITY — Modern and online shopping channels recorded strong growth last year and will continue to thrive this year, according to experts. Lê Hoàng Long, manager of Nielsen Vietnam’s retail chain consulting, said the Covid-19 pandemic has boosted online shopping and more consumers would choose to shop online even after the pandemic ends. “The modern trade channel saw strong evolution last year due to new added chains.” As of December there were around 8,500 stores nation-wide, including 453 supermarkets and 5,566 minimarts with the rest being convenience, health and beauty, drug, and cash & carry stores, he said. There is a fierce competition in the retail market, and so each chain has to identify its strengths to retain competitiveness, he said. “Supermarkets should embrace the model of shopping associated with entertainment. That is the strength of supermarkets compared to others such as minimarts and convenience stores.” He said the customer base is changing, with an increase in the number of customers aged between 50 and 65. “Therefore, supermarkets must make changes in terms of services and goods to meet the needs and experiences of this emerging customer group.” According to the Ministry of Industry and Trade, average retail sales and consumer services revenue per capita increased from VNĐ 19.3 million in 2010 to VNĐ 51.2 million in 2019, accounting for 8 per cent of GDP. E-commerce, supported by electronic payment, has grown especially strongly in recent years, averaging over 27 per cent growth, it said. Nguyễn Phúc Khoa, deputy general director of Saigon Trading Group (Satra), said, “The modern retail market in Việt Nam has great potential for development, mainly thanks to its large population size, a high ratio of young people and an average annual increase of 10.5 …
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