The famous Hong Kong pop group threw a virtual concert for eager fans on Minecraft and Microsoft Teams, redefining innovative entertainment experiencesHONG KONG SAR - Media OutReach - 17 December 2020 - Large-scale concerts with raving fans may never be the same again. With the support of Microsoft and Cyberport, Hong Kong digital entertainment company Kre8Lab launched "The Show Must Go On", a brand-new interactive concept that brings virtual entertainment experiences to the public. Hong Kong's local music group, C AllStar, held Asia's first live virtual Minecraft concert in August 2020 leveraging Microsoft's popular online gaming platform, Minecraft. The virtual concert saw eager fans participate in an interactive entertainment experience, combining music, gaming, and live streaming in one single platform. A second edition of the live virtual concert, aimed at reaching even more fans, will launch on Minecraft in late December 2020. Recognizing the impact COVID-19 has had on the music and entertainment scene, Kre8Lab saw an opportunity to create immersive and virtual entertainment experiences, with open-world game Minecraft as the key. The Kre8Lab team designed and built a performance venue resembling the Hong Kong Coliseum in the game, giving birth to massive potential for virtual concerts. Built on a robust and secure Microsoft Azure cloud platform, this immersive virtual experience on Minecraft connected fans from all around the world, through a combination of music and gaming. The Make It Happen @ 10 C AllStar Virtual Live cross-platform online concert premiered in the Minecraft Virtual Hong Kong Coliseum. This event coincided with the 10th anniversary of C AllStar's debut, transforming them into Minecraft player characters as they performed classic hits from the past decade. "Under the new normal, industries need to be flexible in adapting to new jobs and lifestyles," said Kevin Tse, Director, Partner and Business division, …
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