Innovation in Vietnam’s e-commerce industry this year will focus primarily on payments, logistics, and digital technology. A delivery man on a street in Ho Chi Minh City. (Photo: Hai Dang) In 2020, major online shopping platforms in Vietnam added games and livestream services. Tran Tuan Anh, managing director at Shopee Vietnam, said during the time of social distancing, Vietnamese consumers began to switch to online platforms for both essential goods and entertainment purposes. E-commerce applications, therefore, must integrate many interactive elements such as games and livestream to increase connections with users. In 2021, Shopee predicts three main development trends in the e-commerce industry, including the development of digital payments, logistic services, and changing of selling methods. As noted by Shopee, the total number of orders paid through Airpay e-wallet across Southeast Asia grew by four times. In particular, the strongest growth rate was for buyers over 50 years old, which demonstrates the easy accessibility of Airpay wallet. As the government is moving towards a cashless society, epidemics have become a driving force behind this process in some areas where most consumer transactions are done in cash. In addition to increasing wallet usage in online shopping, traditional stores are also accepting more payments via e-wallets. The number of stores in Vietnam using AirPay wallet payments doubled in 2020. In the year 2021, Shopee said, consumers expect more efficient deliveries. Businesses and sellers need to use technology effectively to ensure that goods are delivered quickly and at cost savings. To do this, it is necessary to monitor the entire process from moderation to delivery, including improvement of logistics networks and warehouse capacity. In 2020, many businesses transported goods from warehouses at a rate that was three times higher. In Vietnam, goods related to food, health and home transported from …
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