The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022
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Generali Vietnam honored in the “Marketing Initiative of the Year” category
“The Second Proposal” enabled Generali to be consistently ranked top 1 in social media share of voice by YouNet Media during the campaign’s roll-out period, and significantly improve its brand awareness, consideration and preference scores with more than 40 million reaches, 35 million views and 10 million engagements achieved. The campaign has also contributed to Generali’s maintaining its market-leading position in R-NPS measuring overall customer satisfaction. “The Second Proposal” is an integrated marketing campaign launched by Generali on the occasion of 2022 Valentine's Day. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal messages, “love” buses dispatched on major streets of Hanoi and Ho Chi Minh City to carry meaningful messages of “lifetime bonding” from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, … [Read more...] about Generali Vietnam honored in the “Marketing Initiative of the Year” category
Vietnam’s education keeps international rankings despite Covid-19: Deputy PM
Deputy Prime Minister Vu Duc Dam speaks at the conference (Photo: VNA) Dam made the comment at a conference held by the Ministry of Education and Training in Hanoi on August 12 to review outcomes of the past academic year and deploy tasks for the coming one. The official requested that the sector continue with comprehensive reforms to enhance the quality of teaching and learning activities. He noted there is a need to review and proactively propose a mechanism on tuition fees, ensure an adequate number of teachers and school facilities, and promote digital learning materials and the online learning method. The spending on education must increase to ensure the quality of education, but the contribution of students' families should not increase, the Deputy PM said. At the event (Photo: VNA) According to Minister of Education and Training Nguyen Kim Son, in the 2022-2023 academic year, the sector prioritises completing mechanisms and intuitions; improving the quality … [Read more...] about Vietnam’s education keeps international rankings despite Covid-19: Deputy PM
Vietnam’s education keeps international rankings despite COVID-19: Deputy PM
Deputy Prime Minister Vu Duc Dam speaks at the conference (Photo: VNA) Hanoi (VNA) – The education sector has maintained its international rankings, and further overhauled the general education curriculum and textbooks in the 2021-2022 academic year despite serious COVID-19 -induced difficulties, said Deputy Prime Minister Vu Duc Dam . Dam made the comment at a conference held by the Ministry of Education and Training in Hanoi on August 12 to review outcomes of the past academic year and deploy tasks for the coming one. The official requested that the sector continue with comprehensive reforms to enhance the quality of teaching and learning activities. He noted there is a need to review and proactively propose a mechanism on tuition fees, ensure an adequate number of teachers and school facilities, and promote digital learning materials and the online learning method. The spending on education must increase to ensure the quality of education, but the contribution of … [Read more...] about Vietnam’s education keeps international rankings despite COVID-19: Deputy PM
Vietnam Border Guard Command and General Department of Defense Industry to boost cooperation
The event was co-held by Commander of the Vietnam Border Guard Command Lieutenant General Le Duc Thai and Chief of the General Department of Defense Industry Lieutenant General Ho Quang Tuan. Over the past years, the General Department of Defense Industry’s affiliated units have produced equipment to meet all demands of the border troops’ task implementation in border areas and at sea. Since 2007, the general department has directed and instructed its shipyards to build a number of ships and boats for the border guard force. Meanwhile, the shipyards have actively worked with clients under the Vietnam Border Guard Command in repairing several patrol boats of the force. Particularly since 2021, the general department’s Factory Z173 has provided services for tens of arrivals of ships and boats operated by border guard units. Reportedly, all newly-built or -upgraded ships meet all requirements in their units, especially in tasks of patrol, national sovereignty protection and search … [Read more...] about Vietnam Border Guard Command and General Department of Defense Industry to boost cooperation
MerryLand Golf Club expects to be the most ideal golf course
MerryLand Golf Club has unique terrain overlooking the sea, bay, and mountain As general manager of many famous golf clubs all over the world, what brought you to MerryLand Golf Club? The creative design team of Greg Norman and the vision of a high-class developer who is creating a world-class golf club. I believe the vision that Hung Thinh Corporation has for MerryLand Golf Club is truly amazing and I wanted to be part of that journey. The course itself will be quite unique due to the topography and its location along with its integration within MerryLand Quy Nhon. The course will play a little over 7,200 yards from the championship tees and with multiple tee ground options available, the course will be both playable and challenging for golfers of all abilities. The Par 72 course will also provide spectacular views overlooking Mai Huong Bay. What is the difference between MerryLand Golf Club and other golf clubs in Vietnam, which will make golfers visit more than … [Read more...] about MerryLand Golf Club expects to be the most ideal golf course
Photos: Two blue whales forage near south-central Vietnam shore
Beachgoers at De Gi Beach in Binh Dinh Province, south-central Vietnam has spent the past few days in awe of two blue whales who have been hunting in nearby waters. Dinh Thanh Tien, chairman of Cat Khanh Commune, on Friday confirmed the appearance of the blue whales at De Gi in his locality in Phu Cat District, Binh Dinh Province. The two whales are about 17 and 10 meters long, according to Tommy Toan, a local tour guide who claims to have seen them several times. They are part of a larger pod of whales that have been foraging in the waters near De Gi Beach since before August, Toan said, adding that the other members of the group have moved elsewhere. A blue whale forages in the waters near De Gi Beach in Phu Cat District, Binh Dinh Province, Vietnam. Photo: Nguyen Dung / Tuoi Tre A blue whale lunges toward fish in the waters near De Gi Beach in Phu Cat District, Binh Dinh Province, Vietnam. Photo: Nguyen Dung / Tuoi Tre “They come here to … [Read more...] about Photos: Two blue whales forage near south-central Vietnam shore
Heavy downpour turns Hanoi streets into ‘rivers’
Many streets in Hanoi were turned into 'rivers' as a heavy downpour battered the Vietnamese capital city on Friday morning. The torrential rain started at around 5:20 am on Friday, according to the National Center for Hydro-meteorological Forecasting. Thuy Khe Street in Hanoi is turned into a 'river,' August 12, 2022. Photo: Nam Tran / Tuoi Tre The downpour resulted in serious flooding on Thang Long Avenue, Le Trong Tan Street, and Thuy Khe Street, among others. Knee-high rainwater was also recorded on such roads as Pham Hung, Nguyen Hoang, and Ton That Thuyet. The situation posed a lot of challenges for local residents during the morning commute as multiple vehicles broke down. Serious flooding on Thang Long Avenue in Hanoi, August 12, 2022. Photo: Thanh Chung / Tuoi Tre According to the National Center for Hydro-meteorological Forecasting, rainfall of 20-60 millimeters dampened northern localities as well as north-central Thanh Hoa … [Read more...] about Heavy downpour turns Hanoi streets into ‘rivers’
Bitexco develops international school in Ha Noi
Bitexco Group’s Chairman Vu Quang Hoi and Representative of The Dwight Schools, Chancellor Stephen Spahn, signed an agreement to establish the international Dwight School Hanoi. Photo: Bitexco Group Bitexco, one of the leading multidisciplinary economic groups in Viet Nam, with a history of 37 years operating in the fields of real estate, hydropower, construction, financial investment, mining, oil and gas, has expanded its activities to education. On August 11, the Bitexco Group and The Dwight Schools, a leading global network of International Baccalaureate (IB) World Schools, officially formed a partnership to establish the international Dwight School Hanoi, which the group says will realise its ambition to enhance the quality of education and educate the future generation of Viet Nam. The future school will combine the 150-year legacy of excellence from Dwight, a pioneer in the International Baccalaureate program, to deliver the most advanced co-educational program from … [Read more...] about Bitexco develops international school in Ha Noi
[Uniqueness of Hanoi’s craft villages] Son Dong – the most famous Buddha statue making village
Woodworkers in a small craft village in Hanoi’s outskirts have had reputation for creating the most sophisticated Buddha statues in Vietnam. After nearly a hundred years, the statue of “Thousand-Handed Quan Yin Buddha” in Dai Quan Pagoda, Khoai Chau District, Hung Yen Province still retains its beauty. The Buddha has a gentle face, calm half-closed eyes. Her two hands are clasped in front of the chest, praying for peace for mankind, while the other 998 hands stretch out, ready to protect and help her Buddhists. The statue of “Thousand-Handed Quan Yin Buddha” in Dai Quan Pagoda, Khoai Chau District, Hung Yen Province. Photo: Xuan Thanh The “Thousand-Handed Buddha” statue of Dai Quan Pagoda, like hundreds of thousands of Buddha sculptures being revered in temples across Vietnam, was created by talented craftsmen from the Son Dong fine arts craft village.The outer layer of gold vermilion paint covering the Buddha statue made from jackfruit wood is almost intact, … [Read more...] about [Uniqueness of Hanoi’s craft villages] Son Dong – the most famous Buddha statue making village