RECMA - a worldwide research company specializing in agency evaluation recently published a report about agencies in the Vietnam market. In this report, Brancher.X is rated first among the "Top 5 High Profile Agency" (Top 5 most capable agencies in Vietnam). RECMA is an independent research organization that makes assessments about the Agency market. Every year, RECMA publishes ranking of Media Agencies in 60 different markets around the world. In 2022, RECMA's market report assessed the major media agencies in Vietnam, and Brancher.X was selected as Agency with the highest business momentum and potential in the Vietnam market. Recma Ranking VietNam Market 2022 (Source: Report from RECMA 2022) This result is based on many evaluation criteria such as client portfolio growth, growth rates, expert staff, changes and stability of CEOs and head of expertise, competitiveness in pitches, market share, awards… With the rigorous survey of RECMA, Brancher.X was rated as the top Media … [Read more...] about Brancher.X rated the most capable Media Agency in Vietnam by RECMA
Long term discount rate
Mixed views on global minimum corporate tax rate
A Samsung manufacturing plant in Bac Ninh Province. — Photo baophapluat.vn The Organisation for Economic Cooperation and Development (OECD) two-pillar solution has introduced a global minimum corporate tax rate (GMCT) of 15 per cent applicable from 2023, but experts have mixed positions on the tax. Nguyen Mai, chairman of the Association of Foreign Investment Enterprises, said that the GMCT would boost Viet Nam’s tax revenues and contain tax avoidance, tax evasion and price transferring in the country. This is because tax rates lower than GMCT have incentivised illegal tax practices without significantly affecting investment attractiveness. In fact, 56 per cent of foreign-invested firms in Viet Nam declared unprofitability in 2020, with a total loss of VND151 trillion (US$6.5 billion), substantially reducing the country’s tax collection. Accordingly, he urged the Government to modify tax regulations in line with the GMCT and re-negotiate with FDI investors on investment terms … [Read more...] about Mixed views on global minimum corporate tax rate
Malaysia witnesses strong economic recovery
On a street in Kuala Lumpur, Malaysia (Photo:AFP/VNA) Kuala Lumpur (VNA) - Malaysia’s economic recovery remains in sight with a better trend as signalled by Malaysia's macroeconomic performance in April 2022 amid global uncertainty, said the Department of Statistics Malaysia (DoSM). Chief statistician Datuk Seri Dr Mohd Uzir Mahidin said in a statement that Malaysia is blessed with natural resources and commodities such as petroleum products and palm oil. As a net commodity exporter, Malaysia also benefits from higher commodity prices resulting in the country’s total trade chalking up a double-digit annual growth of 21.3% to 231.4 billion RM, he said. Exports rose 20.7% to 27.5 billion RM while imports went up 22% to 103.9 billion RM. The trade balance rose 15.7% and continued to remain in surplus at 23.5 billion RM. Malaysia's trade performance in May 2022 remained resilient, recording the fastest growth since November 2021, with total trade surpassing 1 … [Read more...] about Malaysia witnesses strong economic recovery
Prudential Vietnam launches new AI-powered mental wellness tools
According to a scientific brief released by the World Health Organization (WHO) in March, the global prevalence of anxiety and depression significantly increased by 25 per cent in the first year of the pandemic. In pre-pandemic Vietnam, according to the statistics published by the Institute of Mental Health under the Hanoi-based Bach Mai Hospital, 30 per cent of the population was diagnosed with various mental health issues, while 25 per cent was related to depression and 15 per cent were caused by stress disorders. Despite close to one in three people being aware of their conditions, only a few sought medical attention. From the above statistics, the mental health of a large population has been heavily affected by the pandemic. Tran Thanh Phong, CMO at Prudential Vietnam said, “ We cannot talk about holistic wellness without considering mental health. The pandemic has clearly taken a toll on people’s mental health over the past two years, with uncertainties and anxiety … [Read more...] about Prudential Vietnam launches new AI-powered mental wellness tools
Malaysia rolls out measures to stabilise commodities’ prices
Kuala Lumpur (VNA) – Malaysian Prime Minister Ismail Sabri Yaakob has afffirmed that the government will seek measures to deal with the rising prices of commodities. Speaking at a tourism event on July 3, the PM said that currently, the Malaysian has spent a subsidy of 17.6 billion USD to stabilise the prices of necesities such as chicken, eggs, cooking oil, water, petrol and electricity. The country has given a number of short, middle and long-term solutions to easr people’s burden from rising prices of commodities , he said. He underlined that the Malaysian Government will continue to focus on programmes and initiatives that bring about prosperity and interest to people, ensuring that no one is left behind. Earlier, the Malaysian PM said that the country will set up a Food Security Committee to ensure the effective implementation of its national food security policies in the 2021-2025 period. A special taskforce will also be formed to control inflation, he … [Read more...] about Malaysia rolls out measures to stabilise commodities’ prices
WHA Industrial Zone 1 in Nghe An ready to welcome tech giant Compal
Compal’s executives paid a visit to Nghe An to explore the feasibility of investment in the locality. WHA Industrial Zone 1 - Nghe An, owned by Thailand’s WHA Group, has the potential for developing tech manufacturing activities thanks to its advantages of modern infrastructure, transport connectivity, and environmental care. WHA Industrial Zone 1 is developed with high-quality standard infrastructure and world-class facilities. The 143.5-hectare Phase 1 of WHA Industrial Zone 1 has been completed with a high occupancy rate. Meanwhile, it is on track to complete the second phase with 354.5-hectare in October. Given that Compal is looking for a 50ha manufacturing site, the second phase of WHA Industrial Zone 1 could be ideal for Compal to kickstart its new manufacturing facility in Vietnam. WHA Industrial Zone 1 in Nghe An Ever since its initiation as a PC peripheral supplier in 1984, Compal has grown to its present scale with outstanding management and solid research … [Read more...] about WHA Industrial Zone 1 in Nghe An ready to welcome tech giant Compal
Vietnam’s GDP expands 7.72% in Q2
According to GSO, the country's socio-economic development in the first six months of 2022 has prospered in most industries and fields, especially processing and manufacturing industry ; retail sales of consumer goods and services; and exports. The agriculture-forestry-fishery sector increased 3%, contributing 4.5% to the overall growth of the economy. The industry and construction sector was up 8.9%, making up 46.8%, while the service sector rose by 8.6 percent, contributing 48.6 percent to the general GDP growth. In the January – June period, the country's GDP grew by 6.4%, higher than 2% and 5.7% growth rates of the same periods in 2020 and 2021, respectively. In terms of economic structure in the first two quarters, the agriculture-forestry-fishery sector accounted for 11% of the country’s economy; the industry-construction and service sectors made up 39.3% and 40.6%, respectively, the GSO said./. VNA … [Read more...] about Vietnam’s GDP expands 7.72% in Q2
Binh Phuoc posts nearly USD 700 million in H1 trade surplus
The administration said thanks to proactive moves to ensure material supply for manufacturing and diversify export markets, local businesses have maintained the strong recovery trend and enjoyed good exports growth. They exported over USD 1.95 billion worth of goods in H1, rising 23.26% from a year earlier and equivalent to 50.74% of this year’s target. Meanwhile, the import turnover stood at USD 1.26 billion. The People’s Committee noted though there remain difficulties in export markets and goods flows, thanks to the experience gained during the long social distancing period in 2021, businesses have gradually ensured material supply and kept supply chains uninterrupted, thus fulfilling export orders. Meanwhile, the index of industrial production increased 22% year on year in the six months, helping Binh Phuoc achieve a growth rate of 6.91% to rank second the southeastern region and 35th in Vietnam. In particular, the processing - manufacturing industry expanded by 23.4% and … [Read more...] about Binh Phuoc posts nearly USD 700 million in H1 trade surplus
Binh Phuoc posts nearly 700 million USD in H1 trade surplus
The factory of the Far Eastern New Apparel Vietnam Co. Ltd in Bac Dong Phu Industrial Park of Binh Phuoc province (Photo: VNA) Binh Phuoc (VNA) – Binh Phuoc , a province in the southern key economic region , recorded a trade surplus of nearly 700 million USD in first half of 2022, according to the provincial People’s Committee. The administration said thanks to proactive moves to ensure material supply for manufacturing and diversify export markets, local businesses have maintained the strong recovery trend and enjoyed good exports growth. They exported over 1.95 billion USD worth of goods in H1, rising 23.26% from a year earlier and equivalent to 50.74% of this year’s target. Meanwhile, the import turnover stood at 1.26 billion USD. The People’s Committee noted though there remain difficulties in export markets and goods flows, thanks to the experience gained during the long social distancing period in 2021, businesses have gradually ensured material supply … [Read more...] about Binh Phuoc posts nearly 700 million USD in H1 trade surplus
Friendship insignia bestowed upon Danish Ambassador
Danish Ambassador to Vietnam Kim Højlund Christensen (L) receives the insignia “For peace and friendship among nations” (Photo:VNA) Hanoi (VNA) - Danish Ambassador to Vietnam Kim Højlund Christensen on July 4 was awarded the insignia “For peace and friendship among nations” for his contributions to promoting traditional friendship and cooperation between Vietnam and Denmark. Speaking at the ceremony, President of the Vietnam Union of Friendship Organisations (VUFO) Ambassador Nguyen Phuong Nga highlighted the long-standing and traditional relations between Vietnam and Denmark. She said that during his term in Vietnam, the ambassador has contributed to the effective implementation of a transition programme to a low-carbon economy in Vietnam from 2017- 2022, and played an important role in promoting major Danish businesses to invest in Vietnam in 2022. The diplomat has made every effort to promote multifaceted relations between the two countries on the basis of mutual … [Read more...] about Friendship insignia bestowed upon Danish Ambassador