Interest in Singles’ Day sales skyrockets in VN An analysis conducted by online shopping aggregator iPrice found that Việt Nam’s interest in November 11 Singles’ Day sales skyrocketed this year. According to internet traffic data, the company discovered a huge jump of 210 per cent in the number of customers participating in the Singles Day sales in Việt Nam compared to the same time last year. By analysing Vietnamese search trends on Google, iPrice found that keyword searches for “November 11” began growing steadily nearly two weeks prior to the date, three times higher in search interest compared to the same period last year. In addition, Vietnamese consumers were now much more familiar with the November 11 tradition which originated from China, and excitedly look forward to it as an important annual promotion period. For the event, big merchants offered different promotions with discounts being the most popular, together with vouchers, flash … [Read more...] about BUSINESS NEWS IN BRIEF 13/11
Keywords used in advertising
VietNamNet Bridge - With demand on the rise, digital marketing solutions have become more attractive, luring both Vietnamese and foreign firms. Affiliate marketing is getting more popular Tuan Ha, CEO of Vinalink, said he had searched for information about revenue of the Vietnamese digital marketing market two years ago and estimated that the market was worth $300 million, of which 70 percent was created by Facebook and Google. In 2017, the market value was estimated at $1 billion. Do Huu Hung, CEO of Interspace Vietnam, said that online marketing in the past meant placing banners on websites. Readers click keywords or links to learn more about products and services. Businesses have to pay for every mouse click, no matter if the products and services are sold. With affiliate marketing, shopkeepers hire platform providers to bring customers to them. Only when customers buy products will the shopkeepers have to pay the marketing fee. In Vietnam, many businesses have … [Read more...] about Affiliate marketing becoming more popular in Vietnam
You wake up in the middle of the night or stop your vehicle just to check a new text. It turns out to be a spam message. That frustration can end now, thanks to the new Anti Spam solution by Vietnam’s top telecommunications firm Viettel, which has been celebrated recently at the IT World Awards 2016 in the US. Before After Thanks to Viettel’s spam-block solution, users can have a good sleep for the whole night as their cell phones are always protected. It’s now extremely hard for a spammer to gain access to a cell phone. Viettel’s figures show that its Anti Spam solution blocked nearly 100 million spams targeting its customers in the first half this year, or around 550,000 spams a day. … [Read more...] about Spams – Before and after Viettel’s Anti Spam solution
VietNamNet Bridge - Vietnamese marketing experts commented that US President Obama gave Habevo a golden opportunity to advertise its Bia Ha Noi (Hanoi beer) brand. But Habeco still cannot take full advantage of the opportunity. After Obama had dinner at Huong Lien bun cha Shop and drank Bia Ha Noi on May 23, the first day of his visit to Vietnam, both brands appeared many times on mass media. Bia Ha Noi was even mentioned in Obama’s speech the next morning. However, while Huong Lien bun cha Shop’s business has been thriving since then, Bia Ha Noi is less lucky. A branding expert commented that Habeco is not professional in this case because it could not exploit the event to become more famous. What Habeco did after that was to post stories on its fanpage which simply said Obama drank Bia Ha Noi. Meanwhile, Bia Ha Noi has great advantages to advertise itself to become better known, not only in Vietnam, but also in the world. Vietnamese marketing experts commented that US … [Read more...] about Using Obama’s images for ads, does Habeco violate the law?
Twitter on Wednesday began to allow ads to be targeted at users based on the words written in 'tweets' and messages forwarded to followers at the popular social network. Previously, contents of Twitter messages relied on algorithms that pool the interests of users to send them potentially relevant ads in the form of tweets "promoted" at the top of feeds. Twitter produce manager Nipoon Malhotra said the new feature would allow "advertisers to reach users based on the keywords in their recent tweets and the tweets with which users recently engaged." Malhotra gave the example of a concert venue being able to target local music lovers with tweets promoting upcoming shows by bands they have raved about in messages at Twitter. "Users won't see any difference in their use of Twitter; we're not showing ads more frequently in timelines, and users can still dismiss promoted tweets they don't find relevant," Malhotra said in a blog post. Twitter is expected to earn $582.8 million globally in … [Read more...] about Twitter will mine people’s tweets to target ads