VietNamNet Bridge - As the number of enrichment training classes have been increasing, class organisers are making big profits. But students are losing money. Enrichment courses are especially attractive to first-year university students. At universities, leaflets with advertising about enrichment courses with flowery names such as “a training course to wake up riches” or “the ‘not difficult to get rich’ training course” are delivered to students. The search keywords ‘khoa hoc lam giau’ (enrichment courses), ‘lam giau nhu the nao’ (how to get rich) find hundreds of thousands of results. As the number of enrichment training classes have been increasing, class organisers are making big profits. But students are losing money. The fee is VND1-2 million at minimum. There are the training courses with the fee of VND10-20 million. Meanwhile, VIP training courses cost VND200 million. The organizers of the training courses promise … [Read more...] about Students lose money after taking courses on how to get rich
Authorities in the north-central Vietnamese province of Quang Binh will advertise the locality’s tourism on TripAdvisor in 2017 following their recent consensus this week. Quang Binh officials said on Friday that they had reached agreement with TripAdvisor on promoting the province’s tourist industry on the travel website. There has been little international advertising for Quang Binh so far due to a limited budget although the province has huge potential, Tran Tien Dung, deputy chairman of the local People’s Committee, said. This has resulted in very few international tourists visiting the province, Dung added. Thus provincial leaders have decided to turn to TripAdvisor for publicity. Matthew Zatto, destination marketing sales manager, Southeast Asia, with TripAdvisor, suggested that Quang Binh authorities should build a system of information on the current tourism services, provide tourist information on all websites, including those of local companies, about … [Read more...] about Vietnam’s Quang Binh to promote tourism on TripAdvisor
You wake up in the middle of the night or stop your vehicle just to check a new text. It turns out to be a spam message. That frustration can end now, thanks to the new Anti Spam solution by Vietnam’s top telecommunications firm Viettel, which has been celebrated recently at the IT World Awards 2016 in the US. Before After Thanks to Viettel’s spam-block solution, users can have a good sleep for the whole night as their cell phones are always protected. It’s now extremely hard for a spammer to gain access to a cell phone. Viettel’s figures show that its Anti Spam solution blocked nearly 100 million spams targeting its customers in the first half this year, or around 550,000 spams a day. … [Read more...] about Spams – Before and after Viettel’s Anti Spam solution
VietNamNet Bridge - Vietnamese marketing experts commented that US President Obama gave Habevo a golden opportunity to advertise its Bia Ha Noi (Hanoi beer) brand. But Habeco still cannot take full advantage of the opportunity. After Obama had dinner at Huong Lien bun cha Shop and drank Bia Ha Noi on May 23, the first day of his visit to Vietnam, both brands appeared many times on mass media. Bia Ha Noi was even mentioned in Obama’s speech the next morning. However, while Huong Lien bun cha Shop’s business has been thriving since then, Bia Ha Noi is less lucky. A branding expert commented that Habeco is not professional in this case because it could not exploit the event to become more famous. What Habeco did after that was to post stories on its fanpage which simply said Obama drank Bia Ha Noi. Meanwhile, Bia Ha Noi has great advantages to advertise itself to become better known, not only in Vietnam, but also in the world. Vietnamese marketing experts commented that US … [Read more...] about Using Obama’s images for ads, does Habeco violate the law?
Twitter on Wednesday began to allow ads to be targeted at users based on the words written in 'tweets' and messages forwarded to followers at the popular social network. Previously, contents of Twitter messages relied on algorithms that pool the interests of users to send them potentially relevant ads in the form of tweets "promoted" at the top of feeds. Twitter produce manager Nipoon Malhotra said the new feature would allow "advertisers to reach users based on the keywords in their recent tweets and the tweets with which users recently engaged." Malhotra gave the example of a concert venue being able to target local music lovers with tweets promoting upcoming shows by bands they have raved about in messages at Twitter. "Users won't see any difference in their use of Twitter; we're not showing ads more frequently in timelines, and users can still dismiss promoted tweets they don't find relevant," Malhotra said in a blog post. Twitter is expected to earn $582.8 million globally in … [Read more...] about Twitter will mine people’s tweets to target ads