Mr. Bao Nguyen, Vietnam country director of GoBear. Inequality and exclusion are two of the most pressing challenges facing policy makers today. Economic development will not be wholesome if we do not truly address the problem of exclusion. Providing opportunities to every individual to use their potential for improving their well-being is essential for developing prosperous and stable communities. And it is now accepted wisdom that a key ingredient of inclusive growth is financial inclusion. For a cash-based economy like Việt Nam, however, financial inclusion still has a long way to go. Most transactions are in cash and a majority of adults still do not have any formal financial products. As a result, the unbanked population, of approximately 49.5 million according to World Bank data, does not have access to other products like personal loans or credit cards due to the lack of formal credit history. GoBear, the Singapore-based financial comparison platform, is pushing hard to … [Read more...] about Financial comparison platform GoBear pushes for financial inclusion in VN
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Festival to help Ninh Binh promote tourism potential The picturesque Trang An Complex in Ninh Binh province (Photo: vietnamtourism.gov.vn) The northern province of Ninh Binh will have opportunities to promote its tourism potential as a cultural, sport and tourism festival will be held in the locality later this month. Held by the Ministry of Culture, Sports and Tourism, the event is part of the programmes organised to mark 1,050th anniversary of Dai Co Viet, the first feudal state of Vietnam. A wide range of cultural activities are scheduled such as photo exhibitions, amateur cheo (traditional opera) performances, and various culture and sport activities. Local Trang An Landscape Complex, recognised by the UNESCO as a World Heritage site in 2014, together with other renowned heritages like Ha Long Bay, Phong Nha Ke Bang National Park, and gong cultural space in the Central Highlands, among others, will be nudged closer to the visitors at the festival through the “Going through … [Read more...] about BUSINESS NEWS IN BRIEF 24/10
Richard R. C. Shih speaking at Taiwan Excellence 2018 In the 4.0 era, how important are smart technology applications in our day-to-day lives? Are these applications suitable for use in Vietnam? We have various emerging technologies that impact our lives in different ways today. Take smart technology for example, it makes use of artificial intelligence (AI) to enable a level of cognitive awareness. The technology employs machine learning and Big Data analysis to perform functions that have traditionally been done by humans. This boosts the efficiency, productivity, and functionality of almost anything it is applied to, hence creating a smarter and more comfortable life for us. Vietnam is both qualified and motivated to take the lead in the Fourth Industrial Revolution. Smart applications can be applied in various fields in Vietnam, ranging from manufacturing and healthcare to education or home appliances. It also attracts great attention from users in Vietnam. In Vietnam, real … [Read more...] about How does technology make lives faster and easier?
Mr. Ricardo Glenn, Digital Media Director at Infocus Mekong, looks at measuring reach and frequency in digital advertising. There are two major players in Vietnam at present with respect to digital advertising spend. The Google story began in 1995 at Stanford University in California, when it was founded by Larry Page and Sergey Brin while they were Ph.D. students. In September 1997 they registered the domain name google.com. Facebook, meanwhile, was launched by Mark Zuckerberg and Eduardo Saverin in February 2004, while both were students at Harvard. Today, these two giants capture 25 per cent of the global advertising spend and 61 per cent of global online advertising; figures that are even higher in Vietnam. Media agency Magna forecasts that digital media will take 44 per cent of all ad money spent globally this year and 50 per cent by 2020. Is Vietnam following the global trend? Is Vietnam behaving the same as the rest of the world? Simple answer: NO! TV ad spend is … [Read more...] about Maximizing your return on investment in digital advertising
Robert Trong Tran, Cyber Security and Privacy leader at PwC Vietnam The new research from PwC—Blockchain is here. What’s your next move?—surveyed 600 executives in 15 countries and territories, on their development of blockchain and views on its potential. As blockchain rewires business and commerce, the research provides one of the clearest signals yet of organisations’ fear of being left behind as blockchain developments accelerate globally, opening up opportunities including reduced cost, greater speed, and more transparency and traceability. A quarter of executives report a blockchain implementation pilot in progress (10 per cent) or fully live (15 per cent). Almost a third (32 per cent) have projects in development and a fifth (20 per cent) are in research mode. The US (29 per cent), China (18 per cent), and Australia (7 per cent) are perceived as the most advanced currently in developing blockchain projects. However, within three to five years, … [Read more...] about Four out of five executives report blockchain initiatives underway