As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Viet Nam Online Marketing Forum held in HCM City on Wednesday. Nguyen Phuong Thao, senior manager of Nielsen Viet Nam, said that greater access to smart devices and massive information online could easily intimidate users as it would be difficult to filter and verify information. "Advertisers and marketers are faced with the challenge of providing information that is relevant to customer experiences," she said. “There are already many tools available out there to help businesses boost digital marketing. What they need to do is to make an intervention by connecting with users and providing them with relevant user experiences,” she said. For example, when users book an air ticket online, hotel booking advertisements should be sent to them immediately. In order to make … [Read more...] about Relevant user experiences key to digital marketing
Key opinion leader
Mainstream media remains key platform in digital era: experts
Though new media platforms such as social media have become increasingly popular, mainstream media remains the major channel to promote the growing business community in Viet Nam, speakers said at a forum held on Friday in HCM City. Vu Tien Loc, chairman of the Viet Nam Chamber of Commerce and Industry (VCCI), said “A country’s prosperity is reflected through its economy with businesspeople playing an important role, which should be a key focus of media coverage.” Speaking at the forum “Media in the Digital Age and Opportunities for Enterprises”, Loc noted that media products today should be shorter, faster and easier to understand, and have more visual appeal. “In the context of fake news, the media should reflect multi-dimensional information in an objective, accurate, honest and timely manner,” he said. “More in-depth analysis of business activities and investment should be produced to promote the business community, which still faces … [Read more...] about Mainstream media remains key platform in digital era: experts
Key US primary elections with California in spotlight
Viet Nam News LOS ANGELES — Voters headed to the polls in eight US states for key primary elections Tuesday, with all eyes on California, where the outcome could swing the balance of power in Congress. Democrats in the country’s most populous state are battling to ensure they come out on top in several congressional districts that voted for Hillary Clinton over Donald Trump in the 2016 presidential election. However, given the state’s unusual election system in which the two top vote-getters move on to the general election in November, regardless of party affiliation, Democrats fear they may give Republicans the upper hand in some districts where they have a glut of candidates. Democrats splitting vote? “The worry is that with so many enthusiastic Democrats running for Congress, the Democrats will split up the Democratic vote and you’ll end up with one or two Republicans in the top two slots,” said Elaine Kamarck, a senior fellow at the … [Read more...] about Key US primary elections with California in spotlight
Local beauty care brands must change to compete
Walking out of a hairdressing salon on Dao Tan Street in Hanoi, 24-year-old Ms. Ngoc Linh felt quite pleased with her new curly blonde hair, despite the VND1.5 million ($65) price tag. This was the third time in the month of April she had spent money on hair care, which she would never have done two years ago. “Japanese technology and hair care products are suitable for my hair, so I’m happy to spend money on it,” she said happily. “Everything feels better.” Potential for foreign brands Vietnamese are definitely spending more on hair care. Recording healthy growth annually, Vietnam’s cosmetics industry holds great promise for foreign firms seeking to expand overseas, according to Nielsen Vietnam. While nominal growth in total personal care in traditional trade increased 1.5 per cent in 2017, compared to 5.2 per cent in 2016, the personal care category saw a boom in terms of modern trade channels, up 9.2 per cent across modern … [Read more...] about Local beauty care brands must change to compete
Islamic party aims to hold the key in Malaysia’s election
The outcome of next month’s election in Malaysia may hinge on the performance of a party that has strived for decades to turn the country into an Islamic state and enforce harsher penalties on Muslims for adultery, theft and drinking alcohol. Parti Islam se-Malaysia (PAS) is hopeful that it can win 40 of parliament’s 222 seats, enough to place it in the position of kingmaker. With the balance of power, it would be able to make policy demands as its price for supporting either Prime Minister Najib Razak, or the opposition alliance trying to oust him. Even if PAS falls short of its ambitions, it is still likely to play a decisive role by dividing the opposition vote, handing a massive advantage to Najib’s Barisan Nasional (BN) coalition. If PAS does hold sway over the next government, some political analysts say it could stoke divisions in multi-ethnic, Muslim-majority Malaysia. The government could come under pressure to further entrench affirmative-action policies … [Read more...] about Islamic party aims to hold the key in Malaysia’s election