As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Viet Nam Online Marketing Forum held in HCM City on Wednesday. Nguyen Phuong Thao, senior manager of Nielsen Viet Nam, said that greater access to smart devices and massive information online could easily intimidate users as it would be difficult to filter and verify information. "Advertisers and marketers are faced with the challenge of providing information that is relevant to customer experiences," she said. “There are already many tools available out there to help businesses boost digital marketing. What they need to do is to make an intervention by connecting with users and providing them with relevant user experiences,” she said. For example, when users book an air ticket online, hotel booking advertisements should be sent to them immediately. In order to make … [Read more...] about Relevant user experiences key to digital marketing
Key opinion leader
Wastewater key to solving global water crisis: UN
Indian people cross the sewage line covered with plastic waste and other litter, with the help of makeshift boat on the eve of the World Water Day, in Mumbai, India, on Tuesday. — AFP/VNA Photo Viet Nam News PARIS — Recycling the world’s wastewater, almost all of which goes untreated, would ease global water shortages while protecting the environment, the United Nations said in a major report on Wednesday. "Neglecting the opportunities arising from improved wastewater management is nothing less than unthinkable," said Irina Bokova, director-general of UNESCO, one of several UN bodies behind the report issued on World Water Day. For decades, people have been using fresh water faster than Nature can replace it, contributing in some regions to hunger, disease, conflict and migration. Two-thirds of humanity currently live in zones that experience water scarcity at least one month a year. Half of those people are in China and India. Last year, the World Economic … [Read more...] about Wastewater key to solving global water crisis: UN
Party chief works with Soc Trang province leaders
(VOVworld) – Party General Secretary Nguyen Phu Trong worked with the Soc Trang provincial steering committee and key local leaders on Monday. He inspected the implementation of the resolution of the 11th National Party Congress and preparations for the 12th National Party Congress. During his visit, Mr. Trong asked local leaders to refer to central ministries’ opinions about making agriculture Soc Trang’s main development direction. He urged the province to attract more investment in the processing industry and develop its marine economy. He acknowledged Soc Trang province’s achievements in stabilizing politics, developing the economy, and taking care of people, especially Khmer ethnic people. Party leader Trong asked local leaders to prepare documents and personnel to successfully organize party congresses at all levels ahead of the 12th National Party Congress. … [Read more...] about Party chief works with Soc Trang province leaders
Hitachi champions young regional leaders’ potential
Hitachi last week held the 11th Hitachi Young Leaders Initiative, that saw regional politicians and key leaders from the region gather. The 11th Hitachi Young Leaders Initiative (HYLI) took place in Hanoi between January 9-13, with Vietnam's Deputy Prime Minister Hoang Trung Hai as the guest-of-honour. Themed The New Stage for Asia - an Asian Perspective on Managing Sustainable Development and Economic Integration, the speakers touched on the various topics under two sub-themes of energy and the environment, and economic partnership and integration. At the event, regional politicians and thought leaders spoke on and discussed Asia's challenges with 28 selected young leaders from the seven participating countries of Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Japan. "It is no mean feat for a corporate social responsibility (CSR) programme to run for a good 16 years with 11 editions," said Takashi Kawamura, chairman of Hitachi's board. "It is … [Read more...] about Hitachi champions young regional leaders’ potential
Hitachi Young Leaders’ Initiative opens in Vietnam
The event will see the gathering of regional politicians and business leaders from the region. HYLI is a regional corporate social responsibility program which aims to identify young Asian leaders by providing a platform for top students to discuss key issues and establish contacts with prominent regional opinion leaders from the private, public and academic sectors. Each year, four outstanding students below the age of 28 are chosen to represent their country on the program. These students come from Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Japan. … [Read more...] about Hitachi Young Leaders’ Initiative opens in Vietnam