The bank’s recent report looks specifically at seven areas – super apps, mobile payment, social commerce, short-form videos, eSports, webtoons, and digital health – that are currently essential elements in the Asia marketplace. According to the report, while infrastructure has historically been underdeveloped relative to the West, Asia’s high internet connectivity, young and increasingly affluent and urban demographics, and entrepreneurial spirit have driven the region to adopt many technologies at a faster pace. In doing so, Asia provides a glimpse of what the future could look like in more developed, Western economies. Asia is also the first region to introduce several social commerce formats such as livestreaming e-commerce, helping it to become the undisputed 'time machine' for social commerce globally. “We hope the report provides fresh insights on current differences in technological adoption between Asia and the West, as well as a potential path for how these … [Read more...] about Citi: Asia is a time machine to the future