(CPV)- In Hanoi, today (10 December), three training handbooks focusing on capacity development for making Poverty Reduction Strategies (PRS) Inclusive and one photo book titled "Between exclusion and empowerment - Perspectives of people with disabilities in Thanh Hoa" were launched by German Technical Cooperation (GTZ) and the German Development Service (DED). The handbook offers an approach on how to integrate the rights and benefits of people with disabilities into poverty reduction policies and was being pilot tested in Thanh Hoa province by the GTZ/MOLISA "Support for Poverty Reduction Project' and DED. The handbook series thus focuses on the topics of "Peer Counseling", "Models of disability & national and international policies on disability", and "Lobbying and Advocacy". The photo book "Between exclusion and empowerment - Perspectives of people with disabilities in Thanh Hoa" combines pictures and narratives of people with disabilities, thereby giving them a voice and … [Read more...] about “Making PRS Inclusive” publications launches
Arsenal Coach Arsene Wenger kept his promise to invite Vietnamese Running Man, Vu Xuan Tien, to the Emirates Stadium, home of Arsenal Football Club, which has done wonders for the team's image in Asia. In the UK, the image of Tien, running around the Emirates Stadium, wearing the National Flag and meeting Arsenal stars, helped to promote Vietnam to the world. He left a good impression on English people. Tien also received compliments from top Coach Arsene Wenger as well as the whole Arsenal team. He is the first Vietnamese person that Arsenal has ever invited to the Emirates Stadium to see one of its matches It is undeniable that inviting Tien to the UK was a great way for Arsenal to indicate its appreciation to him for his crazy love for the team, but in addition this serves as a logical PR move for the Arsenal trademark. Besides Vietnam, the appearance of The Running Man helped to sharply increase Arsenal's Asian fan base to over eight million, creating a 'fever of love' for … [Read more...] about Running Man invited to Emirates; a PR trick for Asernal ?
After the success of a coffee culture week in Ha Noi over November 29 to December 2, a large-scale festival of coffee products and services has opened in Ho Chi Minh City, for the first time, over December 13-16 at Tao Dan Park. More than 100,000 visitors made their way to the Ha Noi coffee culture week, to revel in the culture of coffee and drink more. According to the Ha Noi festival's organizing board, hundreds of business deals were also done. Thus, not a metro to be one-upped in self-PR ops, HCMC is now seeing eight of its own enterprises whip together an HCMC caffeine fest' to mirror the 144 display booths just thrown up by 73 local and foreign companies in Ha Noi, explained Dak Lak provincial Department of Trade and Tourism Director Ly Thanh Tung. The HCMC festival includes performances by valuable and rare species from the HCMC's ornamental fish association and a painting exhibition featuring more than 100 canvases, 60 of them Dong Ho folk paintings. Fifty … [Read more...] about HCMC Coffee Fest’ Mirrors Recent Hanoian PR Event
Ogilvy PR Asia Pacific, a business of Ogilvy & Mather, has been named Digital Consultancy of the year by leading industry analyst, The Holmes Group, in its Asia Pacific specialist agencies of the year report. This distinction is achieved based on its top quality digital and social media work and commitment to thought leadership. With 1,000 people across 38 offices in 16 countries, Ogilvy PR Asia Pacific was acknowledged as the dominant player in the Asia Pacific market, double the size of its closest competitors. This growth was propelled by the rapid expansion of the region's digital influence practice which more than doubled in size last year. "All of our clients are embracing digital - it's where their business, communications and marketing is going," said Brian Giesen, Regional Director of Ogilvy's 360˚ Digital Influence. Previously, on April 13, 2011, Ogilvy & Mather has been named as digital agency of record of Huggies brand, a baby and child care brand trusted … [Read more...] about Ogilvy PR Asia Pacific named digital consultancy of the year
The first media center on nuclear power in Vietnam will be inaugurated this year to diffuse basic knowledge on nuclear power by pictures to the people. The first nuclear power plant will be built in this site, Phuoc Dinh commune of Tay Ninh Province in southeastern Vietnam. Mr. Pham Quang Trung, Vice director of the Atomic Energy Department of the Ministry of Science and Technology, says that the center will be based inside the Hanoi University of Technology. “This center will specialize in disseminating knowledge on nuclear power, a very new thing in Vietnam, in the context that Vietnam is preparing to build its first nuclear power plant,” Trung says. This center will be equipped with modern machines and equipment. It will mainly serve students but anyone who is interested in nuclear power can also visit the center. The center will be built under the sponsorship of Russia’s Rosatom group. A similar center will be built in HCM City in the near future. Experts … [Read more...] about Vietnam to open PR center on nuclear power