Bamboo Airways and Petrolimex’s subsidiaries sign MoU Bamboo Airways Company Limited, a member of FLC Group, signed a memorandum of understanding (MoU) for co-operation with the Petrolimex Insurance Company (PJICO) and Petrolimex Aviation Fuel Joint Stock Company. The MoU was signed last week in the central province of Thanh Hoa. Under the terms, Bamboo Airways would give priority to use non-life insurance products of PJICO such as airplane insurance, airline liability insurance, machinery insurance and others as well as aviation fuel of Petrolimex. Meanwhile, the two subsidiaries of Petrolimex would give priorities to use airlines services of Bamboo. Speaking at the signing ceremony, Pham Van Thanh, Petrolimex’s chairman, said Petrolimex has been a member of the Joint Inspection Group (JIG), the world-leading organisation for the development of aviation fuel supply standards. "We committed to provide preferential to Bamboo Airways in its earlier … [Read more...] about BUSINESS NEWS IN BRIEF 23/11
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Viet Nam News by Hoàng Linh Never before have game shows and reality shows been more popular on TV and in the media. On most State-owned and private channels, it’s easy to find these shows. Many families enjoy watching the drama unfold over dinner on the TV or even YouTube, and their popularity is unlikely to abate. The shows not only influence the audience but also the participants. The number of people who have registered to take part in these shows is so high that producers will not have to search for participants for a couple of years to come. “Taking part in TV game shows or reality shows makes the participants known among many people, i.e. the audience,” Nguyễn Bình An, an IT engineer, said. “When people from game shows or reality shows walk down the street and are recognised, it must be a weird feeling,” An added. Besides becoming famous overnight, participants have the chance to cash in. For example, the highest prize on Who … [Read more...] about Do reality TV shows brings fame or shame?
Mr. Ricardo Glenn, Digital Media Director at Infocus Mekong, looks at measuring reach and frequency in digital advertising. There are two major players in Vietnam at present with respect to digital advertising spend. The Google story began in 1995 at Stanford University in California, when it was founded by Larry Page and Sergey Brin while they were Ph.D. students. In September 1997 they registered the domain name google.com. Facebook, meanwhile, was launched by Mark Zuckerberg and Eduardo Saverin in February 2004, while both were students at Harvard. Today, these two giants capture 25 per cent of the global advertising spend and 61 per cent of global online advertising; figures that are even higher in Vietnam. Media agency Magna forecasts that digital media will take 44 per cent of all ad money spent globally this year and 50 per cent by 2020. Is Vietnam following the global trend? Is Vietnam behaving the same as the rest of the world? Simple answer: NO! TV ad spend is … [Read more...] about Maximizing your return on investment in digital advertising
She granted an interview to Nhan Dan newspaper to share more about her project, as well as her hope to provide Vietnamese children with songs which truly celebrate their childhood. Question: It is said that your project was designed to fulfil the wish of your father, renowned musician An Thuyen. Is this true? Singer Bong Mai: Yes, it is. The project was first launched as an initiation of my father and his friends, Hoang Long and Phan Phuong. They worked together to collect children’s songs written by composers of their generations, who are all veteran musicians in Vietnamese music. It is sad that my father passed away after the first volume had been released. However, the trio had already drafted the second and third volumes. When I inherited the work from my father and got involved in the project, I found great interest in it. I finished the second volume and presented them to the musicians, they were very tough. However, I thought everything shouldn’t stop there, because … [Read more...] about Singer Bong Mai: Children should sing songs which truly celebrate their childhood
As exciting as Christmas in Western countries, Tet is the longest and most significant holiday in Vietnam as it is the traditional New Year celebration; And if you are expats expecting to enjoy your first Tet in Vietnam, then thousands of unique cultural and traditional things are waiting you to explore. Bustle Transportation Tet is the time of gathering. Most Vietnamese people travel back home to spend time with their parents and relatives. You could got surprised seeing the flows of people coming home. Before and after Tet, from around 9 February to 14 February and from 19 to 22 February of this year, all means of transportation are overloaded, full with people from big cities travelling to smaller ones and back. Airline, train, and bus companies always sell Tet tickets very early, even 6 months in advance, at much higher rates. Therefore, if you are planning to travel somewhere domestically, then look for some road-trip options that allow you to travel by your own car to near and … [Read more...] about FOR EXPATS’S JOYFUL FIRST TET IN VIETNAM