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  A VietGAP-quality pomelo orchard in Bình Phước Province.— VNS File Photo Ngọc Hải. HCM CITY To make their produce competitive in the regional market, farmers in the Mekong Delta’s southeastern provinces have created brands for them and adopted new technologies. Tây Ninh Province has over 3,400ha of longan, pomelo, durian, and custard apple orchards now on lands where more low-value crops like rubber, manioc and sugarcane used to be grown. Fruit farmers have adopted advanced technologies, helping make their custard apples better known in the market. They have built brand names for other fruits like green skin grapefruit, mango and jackfruit. Product traceability has also been introduced. Tây Ninh authorities have plans to create brand names for two to three more of the province’s produce by 2020. Bình Phước has 21 farming co-ops and more than 100 farming groups which grow fruit trees on more than … [Read more...] about Creating brand names for Southeastern farm produce

Vietnam is the holy grail for global beer companies, with the market continuing to grow while many others have flatlined, but the competition is fierce (Photo: VNA) Moving cases beer at a Sabeco factory (Photo: VNA) HCM City (VNS/VNA) - Vietnam is the holy grail for global beer companies, with the market continuing to grow while many others have flatlined, but the competition is fierce.    The country’s beer market, now exceeding the four-billion-litre mark, is expected to reach 4.6 billion litres by 2025 and 5.5 billion litres by 2035. It has always grown at over 5 percent even as many other markets plateaued or declined in recent years. All these mean not only foreign investors but also large domestic companies in other sectors cast covetous glances at it. Thai conglomerate TCC Group, after buying a majority stake in the Saigon Beer Alcohol and Beverage Corporation (Sabeco), is now eyeing shares in other brewers. Dutch company … [Read more...] about Vietnam’s beer market sees fierce competition

The Booking Doctor Homevisit app Jio Health has just received the Top 100 best products and services for families and children at the awards ceremony which was held on the morning of June 28 in Hanoi. This is the sixth year the Top 100 Best Service and Products for Families and Children Programme was organised by the Labour and Social Newspaper in collaboration with the Family and Children Magazine, Vietnam Family Newspaper organised under the direction of the Ministry of Labour, Veterans and Social Affairs. Head of Marketing and Communications Jio Health Vietnam, Tran Ngoc Thu receives the award. Brands and products participating in the programme will be examined and appraised by a prestigious judging council. Readers will join in the public vote on the official website of the prize. According to the organisers, the event helps consumers have confidence in the products and services which are voted and honoured each year. The Jio Health app officially became one of the … [Read more...] about Jio Health awarded Top 100 best service and products for families and children