How branding helps in marketing

Illustrative photo (Source: VNA) Hanoi (VNS/VNA) – Vietnam’s textile, garment and footwear sectors aim to achieve a total export value of 77-80 billion USD in 2025 and 106-108 billion USD in 2030, according to the strategy for the development of Vietnam’s textile and footwear industry. Under the development strategy approved by the Government, for the long term, the garment, textile, leather and footwear sectors are still key export industries of the economy. The sectors will continue to promote investment in the production of materials and auxiliary materials, as well as supporting industries. They will encourage the production of fabrics from domestically produced yarn to reduce imports, and form a complete supply and value chain in the region. For the leather and footwear industry, Nguyen Duc Thuan, Chairman of Lefaso, said domestic enterprises need to actively adapt to the requirements of the market and brands on sustainable development standards for products. They … [Read more...] about Garment, footwear exports aim to reach 80 bln USD by 2025

Hanoi expects to market its brand as an attractive tourism destination in the region and the world and disseminate the city’s image in major source markets. Hanoi will continue to intensify tourism promotion on foreign TV channels, mobile apps, and social media as stated in the local government's project on developing investment, trade, and tourism in the coming time. Accordingly, the city continues to strengthen communication activities, such as broadcasting advertisements on CNN and other international media, websites, and social networking platforms (Youtube, Facebook) with the message "Hanoi - Come to love" and "Hanoi - A safe and attractive tourist destination." The Huc Bridge - a small bridge over Hoan Kiem Lake to enter the Ngoc Son Temple in Hanoi. Photo: Vinh Pham/The Hanoi Times By 2023, the capital city expects to advertise itself as an attractive tourist destination in the region and the world, while boosting promotion in major markets … [Read more...] about Hanoi boosts tourism promotion

According to Lao Cai Border Gate Customs Branch, from January 1 to 23 (the second day of the Lunar New Year), Vietnam exported more than 37,000 tonnes of fruit to China, with a turnover of more than $45 million. In 2022, China's zero-COVID policy significantly affected the sales of fruit and vegetable products in Vietnam. Throughout last year, the export of fruit and vegetables to China reached $1.5 billion, down 19.8 per cent on-year. However, at the end of 2022, the Chinese government began loosening its coronavirus restrictions, allowing Vietnam’s exports to increase. In the second half of 2022, Vietnam and China signed deals to export durian, banana, sweet potato, and bird's nests to the Chinese market. This opens up new opportunities for products to penetrate a market with more than 1.4 billion people. After one month of durian being exported to China, in October, exports reached nearly $50 million, an increase of more than 4,000 per cent compared to the same period in 2021. … [Read more...] about Fruit exports to China increase sharply