Pepsico's eye-catching television commercial for its Pepsi Tet 2013 drink is making local audiences thirsty during this Tet holiday. "It is great", "So creative", "So unique" are audiences' selected comments on Pepsi's television commercial (TVC) online. International brand Pepsico and its advertising agency JWT Vietnam have skillfully tapped into the sweet melodies and traditional cultural traits of the modern Vietnamese life with their 30 second TVC. To guarantee the advertisement's success, the duo set up a task-force to strategise a unique advertising approach for Pepsi Tet this year. The team underscored that despite Pepsi being an international brand, it still had an in-depth understanding on the local drinking tradition. Sabyasachi Mishra, chief executive officer of JWT Vietnam said TVC's objective was to create something that resonated with the brand's target market, but in a lighthearted and fun way. After selecting many probable approaches, the current TVC image … [Read more...] about JWT puts extra fizz into Pepsico’s market vision
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Vietnamese Lunar New Year carries "interesting" community aspect, with hometown travels, house cleaning and visiting dead relatives, though giving money seems a bit odd, expatriates in Ho Chi Minh City told Thanh Nien. "I love Tet. I think the traditions are fascinating and I love the way it's a family time," Barbara Adam, a former Bloomberg reporter who is running a street food tour in Ho Chi Minh City that has entered TripAdvisor's top ten of things to do in the city. "I love how people decorate their houses. And I love how the whole family starts the new year together," said the Australian who met her current Vietnamese husband at her first Tet in 2008. Annie Atizay, an American teacher who is in Vietnam the third time for the holiday, also said she "appreciates" Vietnamese community practices for Tet, which set it apart from American New Year. "[Vietnamese Tet] is more interesting to me than the American New Year, as it is a little bit more about everybody, about … [Read more...] about Expats call Vietnamese Tet distinctive family holiday
Consumer prices have risen more than 16 percent so far this year, forcing families to make significant cutbacks in their food budgets and leaving market vendors struggling to make ends meet. The latest statistics from the General Statistics Office (GSO), released late Tuesday, show the consumer price index jumped 16.4 percent in the first three months of 2008 compared to the same period last year, driven by sharp spikes in food and energy prices. Noodle shop owner Vo Thi Thanh Thuy in District 1's Tan Dinh Market, who has been forced to increase prices, is unhappy that business is poor … [Read more...] about Families, markets feel price pressure as inflation soars
Floating markets on rivers in the Mekong Delta have existed for hundreds of years and are not merely a place for buying and selling of farm produce but have over time become quintessentially a cultural and economic traditional heritage of people in South Vietnam. Nga Bay Floating Market, also known as Phung Hiep floating market, is the biggest floating market in the Mekong Delta. It is called 'floating market' because of its mobility on the river. … [Read more...] about Debate on restoring floating market in Mekong Delta
Securities trading floors have more and more poorly patronized, which has made people worried that the stock market's Tet holiday may not last 9 days, but six months long. If so, it would be very difficult to resume the market operation. The Vietnamese stock market has been facing a lot of difficulties and challenges, including the macroeconomic uncertainties, input material price increases, high inflation rate and dong/dollar exchange rate fluctuations. However, the most fearful thing is that the cash flow and the confidence have got depleted. The market would get frozen after Tet The Prime Minister has approved the proposal by the Ministry of Labor, War Invalids and Social Affairs to allow civil servants and employees to enjoy a long Tet holiday which lasts nine days from January 21 to the end of January 29. This means that the stock market would also have a long Tet holiday of nine days. Observers have warned that stock investors may not return to the market after such a … [Read more...] about Stock market’s Tet holiday would last until June?