The digital age offers opportunities for the world economy, creating new business models, which helps boost global GDP (Photo: sapo.vn) Hanoi (VNS/VNA) - The digital age offers opportunities for the world economy, creating new business models, which helps boost global gross domestic product (GDP). Dang Hoang Hai, Director of the Vietnam eCommerce and Digital Economy Agency under the Ministry of Industry and Trade, made the statement during a workshop in Hanoi on January 18. He said the digital economy could also help countries increase productivity, efficiency and transparency in international trade. The Ministry of Industry and Trade organised the Asia Europe Meeting (ASEM) workshop on promoting the digital economy in the context of the fourth industrial revolution. The workshop’s aim was to share experiences and improve understanding of the digital economy and its current role. It also looked at the impacts, challenges and opportunities management agencies face in … [Read more...] about Promoting digital economy in context of Industry 4.0
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Promoting digital economy in the context of Industry 4.0
The digital age offers opportunities for the world economy, creating new business models, which helps boost global GDP. — Photo sapo.vn The digital age offers opportunities for the world economy, creating new business models, which helps boost global GDP. Dang Hoang Hai, director of the Viet Nam eCommerce and Digital Economy Agency under the Ministry of Industry and Trade made the statement during a workshop in Ha Noi on Friday. He said the digital economy could also help countries increase productivity, efficiency and transparency in international trade. The Ministry of Industry and Trade organised the Asia Europe Meeting (ASEM) workshop on promoting the digital economy in the context of the fourth industrial revolution. The workshop’s aim was to share experiences and improve understanding of the digital economy and its current role. It also looked at the impacts, challenges and opportunities management agencies face in order to keep pace in the fast-growing sector. … [Read more...] about Promoting digital economy in the context of Industry 4.0
Relevant user experiences key to digital marketing
As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Viet Nam Online Marketing Forum held in HCM City on Wednesday. Nguyen Phuong Thao, senior manager of Nielsen Viet Nam, said that greater access to smart devices and massive information online could easily intimidate users as it would be difficult to filter and verify information. "Advertisers and marketers are faced with the challenge of providing information that is relevant to customer experiences," she said. “There are already many tools available out there to help businesses boost digital marketing. What they need to do is to make an intervention by connecting with users and providing them with relevant user experiences,” she said. For example, when users book an air ticket online, hotel booking advertisements should be sent to them immediately. In order to make … [Read more...] about Relevant user experiences key to digital marketing
Tourism portal promotes digital marketing
They see me rolling: Tourists visit Hội An ancient town in the central province of Quảng Nam. — VNS Photo Thu HằngViet Nam News HCM CITY — The Việt Nam National Administration of Tourism has launched the country’s official tourism portal, www.vietnam.travel, to deliver comprehensive information and inspiration for foreign travelers. The new website with technical support from the Tourism Advisory Board will utilise the latest digital marketing strategies to share the country’s tourism assets with global audiences. Through a collection of engaging stories, interviews, videos, virtual tours and professional photography, the website aims to entice users to explore Việt Nam as a vibrant and accessible holiday destination. Also hosted on the new domain are practical articles featuring reliable advice on everything from visa application to Vietnamese festivals to support travellers in holiday planning. Official Administration of … [Read more...] about Tourism portal promotes digital marketing
Universities rush to offer training in digital marketing as market booms
VietNamNet Bridge - Experts believe that as businesses strengthen their digital marketing activities, the demand for workers in the field will be increasing sharply. Vietnam needs more workers for digital marketing In late February, Next Tech announced on vietnamworks.com that it was looking for a marketing director. The major requirement for the candidates was fluency in digital marketing. The offered pay was $3,000 a month. Experts believe that as businesses strengthen their digital marketing activities, the demand for workers in the field will be increasing sharply. iNet, which specializes in providing software, domain names, digital content and training services, has also made hefty investments in digital marketing. RELATED NEWS Unemployed university graduates study for doctorate despite job outlook As easy as producing theses for graduate programs Mai Thanh … [Read more...] about Universities rush to offer training in digital marketing as market booms