Growth digital marketing

Amid the Covid-19 pandemic, after 20 years of trading goods in traditional way, shopkeepers and petty merchants have begun to sell products online. Dung, the owner of a grocery in Thanh Cong Market in Hanoi, said: “Buyers now just stay at home and place orders with their smartphones to get products at their home." Dung shifted to a new online sale method one year ago. Online petty merchants are informed about orders via app and prepare the goods before delivery people come and take them away. Online payment is used for many orders. Thuy, a petty merchant in Hoang Mai district in Hanoi, said at first she hesitated to sell goods online. “I felt worried because I had to deliver goods before getting payment,” she explained. However, Thuy said she has no other choice. If she doesn’t accept this, she will lose customers. At present, online sales just account for 30 percent of total revenue, but she believes the figure will be higher in the future. Tam, the owner of a store in Linh Dam new urban area in Hanoi, who introduced herself as an "older woman who hesitated to use a smartphone" has also made a decision on renovating her business and now uses high technology in store management. Now Tam can place orders for products via apps with her smartphone directly with manufacturers. “Products go directly from producers to retail points, thus ensuring the best quality of products,” she said. Dung, Thuy and Tam are among the owners of 1.4 million groceries and 9,000 traditional markets with total revenue of $10 billion a year in Vietnam, accounting for 75 percent of market share, according to Nielsen. “Traditional markets and groceries are facing stiff competition,” Dung said. “The business has been going downhill. People don’t go to traditional markets now." Instead of going to markets, customers now order products online and get deliveries at home. Changing the way of thinking Nguyen Thai Hai Van, CEO of Grab Vietnam, said that Covid-19 has …

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Võ Trí Thành *Võ Trí Thành Việt Nam has outlined its next-decade of socio-development strategy, setting its sights on becoming a developed and upper-middle-income country with modern industry by 2030. However, as success in the past cannot guarantee future triumphs, what are the keys to Việt Nam’s success in the next period? We have talked about Việt Nam’s aspirations to become the next Asian economic dragon and the country has made great strides towards its goals. Amid a volatile world and unprecedented challenges arising from the pandemic, Việt Nam’s success in response to COVID-19 has been praised by international media. To ensure long-term growth, the country is also seeking solutions to key issues such as structural reforms, sustainable and inclusive development and innovation. After many phases of reforms, Việt Nam has basically achieved its goals such as ensuring macroeconomic stabilisation, expanding more opportunities for all economic subjects to develop through institutional reforms, building a socialist market-oriented economy and promoting international integration. Along with that, national capacity has been significantly improved which has been seen in strengthened institutional capacity, reflected in the more efficient State apparatus, enhanced capacity of enterprises through their greater competitiveness and sustainable development strategy and lastly the better-quality human resources. Despite the fast-changing world, lessons and experiences from past reforms have significant value for further success which can be seen in many Vietnamese success stories. When talking about the building of a socialist market-oriented economy, from a centrally planned economy in the early 1980s with little knowledge about the market economy, this has become the red thread throughout the country’s reform process. Việt Nam has learnt and built regulations and good practices for the market through working experience and co-operation with well-known …

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The Communist Party is aiming for Vietnam to reach GDP per capita of $5,000 by 2025 and to be a developed country by 2045. Party delegates voted to adopt the Resolution of the 13th National Party Congress at the final session of the Congress held on February 1, 2021. The goals are part of the Resolution of the 13th National Party Congress held from January 25 to February 1, the entirety of which has just been released by the Office of the Party Central Committee. The Resolution noted the highlight of the 12th tenure was the successful handling of the COVID-19 pandemic resulting in significant economic achievements – including stable macroeconomics, controlled inflation and high GDP growth, while people’s living standards were improved. The fight against corruption, loss and waste was intensified, while the socio-political situation remained stable, foreign relations deepened and Vietnam’s profile on the international stage grew. However, numerous shortcomings – including slow modernisation and industrialisation, shifting in the growth model, limited competitiveness and quality and productivity of the economy, inadequate adaptation to climate change and environment protection demands, drawbacks in Party building and rectification, that science and technology has not been the driving engine of socio-economic growth and the lives of certain groups of people remain difficult – of the 12th tenure have been identified in the Resolution. The achievements of 35 years of implementation of doi moi (Reform), 30 years of implementing the 1991 Party Platform and in the 10 years of implementing the 2011 Revised Party Platform have proved that the country’s path towards socialism is consistent with Vietnam’s practical situation and the times' development trends, with the Party’s righteous leadership the leading factor in Vietnam’s revolutionary victories, the Resolution reads. Amid rapidly shifting and complex developments in the global scene, the Party Platform …

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