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/ February 5, 2021

Last-mile delivery services battle over market share

The growth potential of the Vietnamese delivery market is drawing heavy investments, photo Le Toan Luong Duy Hoai, CEO and founder of last-mile delivery firm Giao Hang Nhanh (GHN), told VIR that Chinese transport corporations have been entering Vietnam, such as J&T and Best Express, creating a fierce competition between local and international e-logistics brands in the market. With the aim to gain market share and with a strong investment background, these international competitors are willing to spend money and offer unbelievable prices, especially for big cities such as Ho Chi Minh City and Hanoi. Compared with foreign players, Hoai noted that local counterparts boast some advantages such as operating for many years with key insight to the smallest details of customers’ needs. Local last-mile delivery firms can understand their customers’ needs even if they have not spoken out yet, Hoai insisted. Meanwhile, international competitors have operated in many markets so they will bring good key insights from other markets to Vietnam. “GHN foresees both risks and opportunities in the current Vietnamese market now. Pricing has always been a crucial element. However, the core value of any organisation or corporation is the service quality, especially delivery lead-time,” Hoai said. On the same note, TikiNOW Smart Logistics CEO Henry Low said that compared to foreign players, Tiki has the prime advantage of being the only e-commerce company in Vietnam with an integrated order management, fulfilment, and in-house delivery capability (aka Tiki Express Delivery). This value chain is supplemented by an in-house engineering team responsible for the home-grown software that the entire company is built upon. “We believe this advantage can easily be lost and a culture of continuous improvement drives the regular upgrade of both hard- and software. New services are regularly added to support the growing needs of the customers. In the last two …

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