Game market

There are hundreds of thousands of unauthorized games, card games, and gambling games which cause insecurity and disorder as well as bad consequences for the society, the ministry’s Authority of Broadcasting and Electronic Information said at a meeting on Thursday. The unauthorized games, mainly released on the App Store, Google Play, and online gaming platform Valse Stream, are estimated to generate an annual revenue of nearly VND5 trillion ($211.86 million), accounting for 30% of the total revenue of the game industry in Vietnam. The ministry is requiring organizations and businesses that provide intermediary payment services not to allow payment for unauthorized games through their systems. In the case of payments via IAP (in-app purchases), they should ask Apple and Google to provide sufficient information about the transaction to block the payment. Every month, the Authority of Broadcasting and Electronic Information will update the list of licensed and unlicensed games … [Read more...] about Vietnam to block payment for unlicensed games

VPBank last week was rumoured to be close to an agreement to sell 15 per cent of stakes to Sumitomo Mitsui Financial Group, one of Japan’s largest financial companies. The estimated agreement is valued at around $1.4 billion, cited Bloomberg. “The Vietnamese bank will sell more than one billion shares to SMBC Consumer Finance, a unit of the Japanese megabank, for $1.35-1.39 each,” the newswire noted. Banks continue with consolidation game, illustration photo/ Source: Shutterstock VNDirect Securities told VIR that due to a high capital adequacy ratio of 20.5 per cent in 2022, VPBank could receive a higher credit limit from the State Bank of Vietnam this year. In addition, the brokerage predicted that the bank would invest significantly to diversify its products and expand its footprint in other segments, such as VPBank Securities in the securities market or OPES – its new non-life insurance arm. With the 15 per cent stake sale to SMBC, VPBank would consolidate and … [Read more...] about Banks continue with consolidation game

Gold ring dropped 0.09% to VND55.85 million per tael. A tael equals 37.5 grams or 1.2 ounces. Globally gold prices edged higher on Tuesday, with investors looking forward to the Federal Reserve policy meeting as expectations grew that the U.S. central bank would slow its monetary policy tightening given the upheaval in the banking sector, Reuters reported. Spot gold was up 0.2% at $1,982.59 per ounce, as of 0317 GMT. U.S. gold futures also rose 0.2% to $1,986.30. According to the CME FedWatch tool, markets are pricing in a 26.2% chance that the Fed will stand pat at the end of its March 21-22 meeting, with a 73.8% chance of a 25 basis-point (bps) hike. "Gold is trading around the $1,980 level and well within yesterday's range, which was clearly a game of two halves," said Matt Simpson, a senior market analyst at City Index. "A pause (in rate hikes) could send gold back above $2,000 initially, but for it to hold onto those gains, we'd need to see a lower dot plot and … [Read more...] about Gold prices retreat

Sprite launched its campaign through various actives including the event at Ho Chi Minh City’s Aeon Mall Tan Phu on March 11, 2023 The campaign’s narration underlines the intensely fizzy and refreshing taste of the product, and aims to wow the audience and their taste buds. The intense carbonation and thirst-quenching qualities are emphasised through the bubbles and condensation of ingredients while lemon-lime visual and audio cues of the ice clinking, the sound of a can opening, and the bubbles fizzing in its campaign will be part of the campaign. “Through multi-channel and sensorial experiences, what we want is to show – not just tell people why Sprite has that irresistible taste," said Le Trung Tin, Sprite’s Vietnam marketing manager, adding activities will be rolled out throughout the year. Sprite's immersion marketing approach materialised at an event in Ho Chi Minh City in March 2023 As part of the campaign, the event “Sprite - Extremely Cool” was held at Ho … [Read more...] about Sprite reveals new ‘Stay cool’ campaign

Venus Teoh Kim Wei, Deputy General Director, Marketing and Communications of SABECO awards the support at the ceremony. Photo courtesy of SABECO Saigon Beer - Alcohol - Beverage Corporation (SABECO) and its Bia Saigon has accompanied and supported young talents, contributing to bringing Viet Nam's name into international sports arenas. The Viet Nam Sports Administration under the Ministry of Culture, Sports and Tourism on Sunday organised the programme to honour athletes and coaches who have made contributions to the country's sports in 2022 with the support of SABECO and the leading brand Bia Saigon. Accordingly, SABECO awarded VND230 million (US$9,756) to 23 athletes last year in many fields such as athletics, swimming, football, cycling, weightlifting, and wushu. They are young athletes with outstanding achievements in professional sports with the talent and spirit to overcome challenges and bring glory to the country. The award is part of a programme "Viet Nam Wins Gold" … [Read more...] about Bia Saigon reinforces its mission to support Vietnamese sport industry

Hoang Quan, an office clerk in Da Nang’s Thanh Khe District, says ads with scantily dressed women and gambling games often appear when he surfs the message board or watches Reels on Facebook. "The ads are suggested by Facebook and displayed at specific times: After 4 p.m. it is gambling; in the evening it is sexy and suggestive content," he said. Tuan Phuong of Ho Chi Minh City, another Facebook user, sees similar ads pop up constantly. "Toxic content appears next to posts. Every time I scroll through a few posts of my friends, the News Feed inserts a gambling ad," he says. He says he is flustered when he sees Facebook livestreams with inappropriate content when he is sitting with his child in the evenings. In a VnExpress survey this month 96% of participants said they had seen gambling and other offensive ads on Facebook, with 81% saying they are frequent. An ad with an offensive image on Facebook. Photo by VnExpress/Khuong Nha The situation seems to have … [Read more...] about Gambling ads, adult content make Facebook ‘toxic’

Lazada continues to offer new promotions to entice its customer base As one of the early e-commerce players in Vietnam, Lazada is at the forefront of technology to meet customers’ evolving demand. During the Birthday Sale Boom shopping festival in March, the company increased its investments in two new shopping channels, LazLook and LazBeauty, bringing a unique and sophisticated shopping experience to users. There are also myriad promotions for refunds and free shopping. At the same time, the Lazada Super Show virtual music festival has also been held. By integrating 360-degree AR technology, viewers were immersed in unique spaces at home. Meanwhile, the company also applies realistic AI and AR-powered Virtual Try-On to shoppers, enabling beauty lovers to instantly sample products with pictures or live videos of themselves before making a purchase. The moves are all part of attempts to be ahead of the e-commerce game in expectation of an explosion in growth. According to a … [Read more...] about Technology improvements at heart of Lazada’s legacy

At the event "Vietnam Sports Glory" hosted by the Sports Administration under the Ministry of Culture, Sports and Tourism (MoCST), SABECO awarded VND230 million ($9,750) to 23 athletes in fields such as athletics, swimming, football, cycling, weightlifting, and wushu. The hope is for these young athletes to go on and achieve outstanding things in professional sport and bring glory to the country. The award is part of the "Vietnam Wins Gold" initiative that was implemented by the MoCST and SABECO last year to support the training and development of young athletes as they prepare for the SEA Games, and raise the profile of Vietnamese sport in general. The scheme is to spend VND5 billion ($212,000) to support key athletes in training and participating in international competitions. A total of VND750 million ($32,000) was awarded to 50 athletes selected by the General Department of Sports. The remaining support is expected to be disbursed by April this year to support athletes … [Read more...] about SABECO and Bia Saigon back Vietnamese athletes

The session on "Powering smarter and greener in industries" at the VIR's digital transformation conference Denis Brunetti, president of Ericsson in Vietnam, Myanmar, Cambodia, and Laos 5G is very much part of the collaboration between industry, academia, and government. And, of course, Ericsson has engaged RMIT University in Vietnam this year and last year in education of 5G, IT, machine learning, and AI, among others. Each country is building its own infrastructure at its own pace. Currently, there are about 55-60 countries that have already deployed 5G technology. In Vietnam, VNPT, MobiFone, and Viettel have started early, since 2020 with 5G trials. Just as data is the new oil that fuels the digital economy, the frequency spectrum is the oxygen that mobile broadband networks breath and use to grow and expand. The Vietnamese government and carriers are also deploying at a pretty good rate today, and we are also supporting carriers as much as possible to … [Read more...] about Powering smarter and greener industries

Panasonic Life Solutions Viet Nam in Viet Nam - Singapore Industrial Park, Binh Duong Province. Viet Nam would adjust investment policies to adapt to the global minimum tax rate and remain an attractive destination for investment. — VNA/VNS Photo Vu Sinh Viet Nam will adjust investment policies to adapt to the global minimum tax rate and remain an attractive destination for investment. The move comes amid concerns that this measure might undermine the competitive advantage of developing countries in attracting foreign investment through offering tax incentives. The global minimum tax was Pillar Two of the Organisation for Economic Co-operation Development (OECD)’s base erosion and profit-shifting (BEPS) framework. To date, the solution drew the participation of over 140 countries and jurisdictions, including Viet Nam, which aimed to reform international taxation rules and ensure that multinational enterprises pay a fair share of tax wherever they operate through the … [Read more...] about VN to develop policies to adapt to global minimum tax