Improving the food safety of products like poultry, fruits, and vegetables is said to be the key to unlock new market opportunities, increasing the income of local farmers, food producers, and exporters, as well as helping Vietnam achieve its agricultural export turnover target of $40 billion in 2018. Over the next three years, IFC, a member of the World Bank Group, in partnership with New Zealand, will build awareness for increased food safety standards and deliver customised training programmes to about 1,000 smallholder farmers based on the basic level of GLOBAL G.A.P. requirements and other relevant standards. This project will also provide a more intensive package of support to a maximum of 20 smallholder farmers, helping them acquire the GLOBALG.A.P. certification—an internationally recognised set of farm standards dedicated to Good Agricultural Practices (GAP)—or equivalent standards. It will also find opportunities to connect the trained farmers with potential … [Read more...] about Food safety investment to boost agricultural exports
Focused differentiation strategy companies
Denmark affirms commitment to closer ties
Denmark affirms commitment to closer ties (05-06-2007) In celebration of Denmark's National Day today, the country's ambassador to Viet Nam, Peter Hansen, spoke to Viet Nam News. Viet Nam and Denmark are com-memorating the 35th anniver-sary of diplomatic relations, what do you think have been the most significant achievements in bilateral relations over the past three decades? Development co-operation has been the focus of Vietnamese-Danish relations for many years. I could mention many achievements in this area over the years but will highlight two projects. Through Danish International Development Agency (Danida) support the Danish company, F.L. Smidth, built the first cement factory in Viet Nam - Hoang Thach Cement factory, which is considered to be of the highest quality and have since constructed two more factories. The other is a ferry project in the Cuu Long (Mekong) Delta. Through Danida support a number of ferries were built at a Vietnamese shipyard in the South to facilitate … [Read more...] about Denmark affirms commitment to closer ties
Insurance buoyant after strong growth
Talking Shop (11-06-2009) Insurance buoyant after strong growth Korea Life Insurance was the 10th life insurance company to obtain a licence to operate in Viet Nam. As a new player in the market, general director Francis Jung Seop Hyun talks with theViet Nam News reporter Thu Giangabout advantages and disadvantages in the market and future social activities. … [Read more...] about Insurance buoyant after strong growth
Ongoing process
Mr Martin Roll, one of the world's leading business and brand strategists, will attend the "Strategies for leading brands" seminar early this month, where VET is the media sponsor. He spoke about branding strategies for Vietnamese companies. Based on what you've seen so far, what are your thoughts on the development of branding strategies in Vietnam in recent years? … [Read more...] about Ongoing process
Thailand tourism promotion strategy for 2011 Amazing Thailand always amazes you
The Tourism Authority of Thailand (TAT) announced its promotional strategy for 2011 along with several initiatives designed for specific market segments. For next year, TAT will still use the highly-successful “Amazing Thailand” theme. It will be enhanced with the new tag line “Always Amazes You” to reinforce the many aspects of “Thainess” that are so appealing to visitors from all over the world. Some 15.5 million international tourist arrivals will be targeted for 2011, generating an approximate revenue of 600 billion Baht (US$18.5 billion), an increase of 9 percent from last year, and the domestic tourism sector expects to have 91 million trips with revenue of 432 billion Baht (US$13.3 billion), a rise of 3 percent from last year. The “Amazing Thailand” theme has gained worldwide recognition, as it built up the country’s strong brand and positioning as a destination that offers tremendous value-for-money, a unique … [Read more...] about Thailand tourism promotion strategy for 2011 Amazing Thailand always amazes you