Brian Spence * Brian Spence The warrior Achilles is one of the great heroes of Greek mythology. According to legend, Achilles was extraordinarily strong, courageous and loyal, but he had one vulnerability: when his mother dunked him into the River Styx, whose waters conferred the invulnerability of the gods, she had to hold him by the heel and so left him with an area of weakness – one that eventually proved his undoing. Thus, when we speak of an otherwise indomitable person having a flaw that might not be easy to see, but can easily be their downfall, we talk of their “Achilles’ heel”. So, what has Greek mythology got to do with Việt Nam in the here and now? Well, it’s that I perceive a real Achilles’ heel evident in the business culture. One of the first things Westerners learn when trying to get to grips with Asian culture is the concept of “losing face”. While everyone loathes the pains of shame and embarrassment, avoiding any loss of face in business seems like an overriding principle here. As with Achilles and his mythological heel, that focus can become a weakness that negates many strengths. It can also lead to great harm. Strength in vulnerability In my experience in the Vietnamese M&A and consultancy arena, it is a sad fact that seven out of ten business owners will not admit to vulnerability or weakness, or indeed the need for support and external advice of any kind. Such is the loss of face they fear, concessions like this are actually anathema to many otherwise very incisive and wise people. My observation over several years in Việt Nam is that the owners of family businesses often do not share responsibility for their management because they view this as a weakness. This results in many family businesses being unable to reach the heights that other more internationalised ones can reach. They impose an artificial glass ceiling above which the owner will not allow their employees – or indeed themselves – to …
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