Illustrative image (Photo: VNA) Hanoi (VNA) – Domestic leather and footwear firms have no choice but to convert their production activities as difficulties are expected to linger through this year due to the impact of the COVID-19 pandemic, experts have said. According to Phan Thi Thanh Xuan , an expert from the project on promoting reform and enhancing connectivity of small and medium-sized enterprises funded by the US Agency for International Development ( USAID ), the industry had been negatively affected since the outbreak of the pandemic last year. At that time, most enterprises merely had enough materials for production until the first week of March. From March onwards, the pandemic spread shut down the European and US markets where almost all stores were closed and sales fell freely. Another problem is that prolonged pandemic has changed the trends, as well as the habits of consumers. More than 60 percent of consumers have cut down expenses on fashion products. About 65 percent of consumers have switched from fancy fashion to basic and durable fashion products, and 67 percent care about the quality of the working environment of manufacturing enterprises. Enterprises have encountered difficulties as they have failed to find the market for their products and not revamped production in a timely manner to adapt to the new market changes. Given this, Xuan suggested domestic enterprises increase their investment in automation, raise productivity to reduce costs, build closed production chains, and self-supply materials. Illustrative photo (Source: VNA) However, according to Nguyen Thi Xuan Thuy, head of the Department of Integration Strategy and Policy under the Institute of Industrial and Trade Policy and Strategy, out of 3,000 footwear producers, only 17 have designing activities, 400 process intermediate stages or produce auxiliary materials and accessories, and 20 percent of them use automation equipment. Economic experts …
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