Social media has become popular among companies worldwide as an effective marketing tool. Thomas Crampton, the Asia-Pacific director of public relations firm Ogilvy's 360 Digital Influence, spoke to Viet Nam News about the development of social media in the country. How have social media networks developed in Viet Nam in recent years, and in comparison to other Asian countries? Viet Nam is at the fascinating intersection of a developing nation, a young population and a Government that has supported the development of the internet. How this plays out remains to be seen, but as Indonesia has shown, populations can come online at breakneck speed with incredible results. In the last year, Indonesia overtook the UK as the world's second leading nation on facebook, much of the usage coming through mobile devices. Marketing via social media is popular today, but in Viet Nam, few companies use it. Why do you think Viet Nam resists this trend? Social media is cost-effective when approached with … [Read more...] about Social media an effective marketing tool
Digital media school
Vietnam attaches great importance to the development of the media
Addressing the opening ceremony of the 8th Asia Media Summit held in Hanoi on May 24th, Deputy Prime Minister Nguyen Thien Nhan confirmed that "Vietnam attached great importance to the development of the media". Hereafter is the Deputy Prime Minister's full speech. Distinguished Mr. Thoyyib Mohamed Waheed, President of the Asia-Pacific Institute for Broadcasting Development, Distinguished leaders of Radio the Voice of Vietnam, Vietnam Television and functional agencies, Ladies and gentlemen, On behalf of the Government of the Socialist Republic of Vietnam, I would like to extend the warmest welcome and best wishes to the delegates and distinguished guests attending the 8th Asia Media Summit, which opens today in Hanoi, the capital of with thousand years of cultural heritage and the city for peace as recognized by the United Nations Educational, Scientific and Cultural Organization. The Government of Vietnam attaches great importance to the development of the media and has … [Read more...] about Vietnam attaches great importance to the development of the media
Modern Etiquette: The pitfalls of social media
BY PAMELA EYRING* … [Read more...] about Modern Etiquette: The pitfalls of social media
Media ‘collision’ creates winners and losers, expert says
Broadcasters, policy makers, regulators, and experts in media sector have met in Hanoi on May 24-25 for the 8th Asia Media Summit, which was viewed as a significant platform to address challenges and to identify opportunities in the new age of digital economy. Geof Heydon, vice president of Digital Economy at Alcatel-Lucent in Australia. … [Read more...] about Media ‘collision’ creates winners and losers, expert says
Social media’s impact on kids ‘merits big debate’
Facebook's big stock offering on Wall Street must be followed by an intensive debate on Main Street about social media's powerful impact on children, an expert on the topic says. Jim Steyer, founder of Common Sense Media, a San Francisco think tank focusing on media and families, said the technology that Facebook represents is having "an enormous impact" on youngsters, families and schools worldwide. "We need to have a big national, if not global conversation about the pros and cons of that," Steyer, a father of four who is also a civil rights lawyer and Stanford University professor, told AFP in an interview. While social media such as Facebook, Google Plus and Twitter offer "extraordinary possibilities" in such areas as education, he said, "there are also real downsides in a social, emotional and cogitative development way." "Hopefully, after the flurry of the IPO and after the valuation of Facebook is done, then we can have a very serious ongoing discussion of what this … [Read more...] about Social media’s impact on kids ‘merits big debate’