Digital healthcare conference

The huge number of views shows the massive level of interest from the domestic and international community for content relating to Vietnamese tourism. The one-minute clip was released as part of a tourism promotion campaign entitled “Vietnam: Di de yeu!”, “Discover Vietnam” in English”, with the purpose of making the country more popular among travelers via the digital-media platform. Created by the Vietnam National Administration of Tourism (VNAT) after receiving support from both Google and VinPearl, the campaign is part of a wider programme launched by the Ministry of Culture, Sports and Tourism to promote the country as a safe and attractive destination. The campaign features various clips from famous YouTube creators such as Khoai Lang Thang, Chan La Ca, Fly Around Vietnam, and H’Hen Nie, Miss Universe Vietnam 2017, all of whom enjoy a great influence among young demographics and also boast a large number of subscribers. The scheme is expected to help stimulate domestic travel demand whilst also providing useful information for tourists. …

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Vietnam was the only country in ASEAN to be upgraded in the global soft power rankings. Vietnam is considered a bright spot thanks to the increasing value of Vietnam's national brand and the socio-economic results achieved over the past year. According to Brand Finance, Vietnam has brought into play all aspects of soft power relatively well, especially the integration of its leading product brands. Vietnam's national reputation in the past year has increased in large part thanks to the Government's quick policy responses especially its close direction in supporting businesses to build and promote their brands locally and abroad as well as the dynamism and efforts of Vietnamese businesses. In order to publish the Global Soft Power Index 2021, Brand Finance held the "2021 Global Soft Power Summit" from 7:00 pm to 11:00 pm on February 25, 2021 (Vietnam time). Samir Dixit, Managing Director of Brand Finance Asia Pacific, said that Vietnam seems to have managed all aspects of its reputation quite well, in particular the integration and alignment of its national brand and the brands from around the country. Prime Minister Nguyen Xuan Phuc approved the Vietnam National Brand Programme from 2020 to 2030, which aims to increase the value and rankings of the national brand while hoping to make over 1,000 products national brands. These are managed through the specific efforts of and initiatives undertaken by Vietrade, under their national mark program “Vietnam Value”, Samir Dixit said. According to Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency, Ministry of Industry and Trade of Vietnam, Vietnam is one of the most open economies in the world, with its ratio of trade to GDP increasing from 136% in 2010 to approximately 200% in 2019. Amid the COVID-19 shutdowns, which caused outputs to slump in early 2020, Vietnam was among only a small few countries able to achieve positive GDP growth – at nearly 3%. Thanks to the support of the Vietnam …

[Read more...] about Vietnam moves up three places in Global Soft Power Index

Caitlin Wiesen, UNDP Resident Representative in Việt Nam, speaks at the Youth4Climate Conference, in Hà Nội on Thursday. — VNS Photo Kiều Vân HÀ NỘI — Youth Union members and young people, as Việt Nam's future leaders, play an important role to implement the Nationally Determined Contributions (NDCs) targets, said Phạm Văn Tấn, Deputy Director-General of the Department of Climate Change under the Ministry of Natural Resources and Environment (MONRE). He was speaking at the Youth4Climate Conference, in Hà Nội on Thursday which marked the beginning of the Youth4Climate Initiative in Việt Nam. Organised by the United Nations Development Programme (UNDP) in Việt Nam, MONRE and the Hồ Chí Minh Communist Youth Union, participants at the event heard the report ‘Youth for Climate Action in Việt Nam’, which was fully led and co-written by 20 outstanding young people that was made last December. The report depicted the bottlenecks young people have faced in undertaking climate action as well as accelerators they identified to fast track their contributions to the NDC implementation and the transition to a greener and low-carbon Việt Nam in four key areas: climate mitigation, climate adaptation, nature-based solutions, and climate policies. Nguyễn Ngọc Lương, Secretary of the Hồ Chí Minh Communist Youth Union, said: “We are willing to introduce new creative initiatives that can attract the mass participation of youth and generate momentum for youth to respond to climate change as part of their self-awareness and continuous lifestyle.” “Youth are the powerhouse for innovation and action, and it is our role, as UNDP Việt Nam, to help them reach capacity," Caitlin Wiesen, UNDP Resident Representative in Việt Nam, said. “We are delighted to hear the key findings from the report, the first report entirely co-written by youth, in which they have provided their unique insights and perspectives to make climate action and the NDC more youth- responsive and …

[Read more...] about Innovations to implement Việt Nam’s climate change targets