Digital brand marketing

According to Chairman of the Vietnam National Authority of Tourism (VNAT) Nguyen Trung Khanh, the VNAT has joined hands with domestic and international partners to apply advanced technologies in tourism promotion activities. Two years ago, the tourism authority in collaboration with Google to launch the online exhibition project “Wonders of Vietnam,” an online exhibition project as part of Google Arts & Culture (GA&C) that allows everyone to explore art, history and the wonders of the world. Featuring 35 stories and over 1,300 sumptuous photos of iconic sites, historical heritage, nature, cuisine and culture of Central Vietnam, the project is a unique way for hungry travelers to virtually explore. It is also an important part of Google’s overall support of the local tourism industry, which has been badly affected by pandemic-related travel restrictions. With initial support from Google, it continues to carry out a communications campaign with a series of videos themed … [Read more...] about Digitization drives tourism recovery

According to the Ministry of Agriculture and Rural Development, in the first eight months of this year, Vietnam’s revenue from vegetable and fruit exports reached 3.45 billion USD, up nearly 60% year-on-year. China continues to be Vietnam’s primary destination for vegetable and fruit exports , accounting for 65% of the total revenue. The Vietnam Fruit and Vegetable Association highlights the significant potential for Vietnamese fruits, such as durian and jackfruit, to enter the Chinese market, as these tropical fruits cannot be cultivated to the same quality standards within China . The Ministry of Agriculture and Rural Development projects that if the current growth trajectory is sustained, Vietnam’s fruit and vegetable exports could reach a remarkable 5 billion USD in 2023, surpassing the target two years ahead of schedule./. VNA … [Read more...] about Veggie, fruit exports to China enjoy double-digit growth

Hanoi Autumn Festival introduces attractive destinations in the capital city, marked with wedding dress fashion shows and traditional culinary quintessence of the capital. Hanoi Autumn Festival 2023 with the theme "Hanoi Autumn-Come to Love" kicked off on the evening of September 29 at the pedestrian zone near Hoan Kiem Lake. Permanent Deputy Secretary of the Hanoi Party Committee Nguyen Thi Tuyen visits the booth at the Hanoi Autumn Festival. The festival, organized by the Hanoi People’s Committee, lasts from September 29 to October 1, promising a vibrant festivity of Hanoi's culture. The Hanoi Autumn Carnival is set to charm with its street art exhibitions. Furthermore, a gastronomic exploration of Vietnam's diverse regions is on offer, complemented by an array of traditional and contemporary games. In addition, 150 pavilions will be positioned along Dinh Tien Hoang, Le Thach and Bat Giac House in the Ly Thai To Flower Park, introducing many products … [Read more...] about Culture, cuisine, fashion converge at Hanoi Autumn Festival

The “Thai Binh Homecoming Day” program, organized by the provincial People’s Committee, also aims to boost cooperation between businesses from both sides, while creating favorable conditions for the Korean investors to study the Vietnamese market, and expand collaboration with their Vietnamese partners across the fields of economy, culture and society. It will be held at Thai Binh Square, Hoang Dieu ward, Thai Binh city, with a series of events, including an opening ceremony, an international agricultural fair of the northern delta, an art exchange program between universities, colleges and localities of the RoK and Thai Binh, a conference to promote trade, investment and tourism between Thai Binh and the East Asian country, a field trip to industrial parks and tourism sites in Thai Binh, and the music festival entitled "Homecoming". Speaking at the meeting to announce the steering board and organizing sub-committees on September 27, Chairman of the provincial People’s Committee … [Read more...] about Program to bolster Vietnam – RoK ties

The dishes included 47 from the North, 37 from the Central region and 37 from Southern localities. They encapsulate the cultural essence of localities and regions nationwide. The dishes were selected basing on their cultural values, history, and quality, as well as cooking, processing and preservation techniques, and economic values. VCCA President Nguyen Quoc Ky said the association has been actively implementing the project, which focuses on surveying, introducing, and collecting data on Vietnamese cuisine, as part of efforts to turn Vietnam into a global culinary destination, contributing to preserving and promoting the cultural values of the country. By the end of 2022, the project has collected the data of 421 dishes from 60 cities and provinces. Ky took the occasion to call for the engagement and assistance of businesses in the project. According to Ky, the association will continue to complete a database of 1,000 typical dishes of Vietnam, thus building an online map … [Read more...] about Hanoi ceremony honors 121 typical Vietnamese dishes

The ministry discussed three potential GDP outcomes for 2023. The lowest prospect mentioned would see GDP growth at 5% for the entire year. In this case, GDP in the last quarter would have to reach 7%, according to ministry analysts. The middle of the road scenario would see GDP round out the year at 5.5%, in which case final quarter GDP growth would need to reach 8.8%. The most optimistic scenario would be GDP growth ending the year at 6%, but in order for that to happen, GDP growth in the fourth quarter must reach 10.6%. This would be a challenge, according to the ministry, as GDP growth in the third quarter reached only 5.33%. Ministry analysts have said that economic growth in the final quarter would depend on how quickly industrial production recovers, especially in manufacturing and processing. Another factor is demand from Vietnam’s major export markets, as well as tourism and spending within the country at the end of the year and for the upcoming Lunar New Year holiday. … [Read more...] about GDP growth 6% max this year, ministry predicts

Vietnam now has nearly 55,000ha of dragon fruit farming and harvests about 1.3 million tons each year. The favorable soil and climate conditions have enabled the country to produce dragon fruit on a large scale all year round. As a result, it used to be the world’s leader in terms of the farming area, output, and export value, said Nguyen Quoc Manh, head of the fruit tree division of the Crop Production Department at the Ministry of Agriculture and Rural Development. However, after conquering several markets for a certain period of time, the fruit from Vietnam is facing a number of challenges, he noted, pointing out the foreign markets’ increasingly stringent standards for quality, food safety, and look of fresh dragon fruits, the emergence of many pests and diseases caused by climate change impacts, soaring fertilizer prices, the unsustainable connectivity between businesses and farmers, the limited number of companies involved in value chains to meet requirements of major and … [Read more...] about Vietnam seeks to secure sustainable development for dragon fruit sector

An aerial view of part of the Thi Vai liquefied natural gas (LNG) warehouse and terminal complex (Photo: congthuong.vn) Hanoi (VNA) – The Thi Vai liquefied natural gas (LNG) warehouse and terminal complex, the first of its kind in Vietnam, of the Petrovietnam Gas Joint Stock Corporation (PV GAS), has passed a series of technical tests and is now ready to be put into commercial operation. Work started on the Thi Vai LNG warehouse and terminal projects, based in the southern province of Ba Ria - Vung Tau, on October 28, 2019. Their trial operations began on July 10, 2023, and the test run of the main processes completed on July 30. The Thi Vai system is currently the biggest LNG complex in the country. The LNG warehouse, the heart of the system, already had its first phase completed with the storage capacity of 180,000 cu.m., able to handle 1 million tonnes of LNG per year. Its second phase is currently under construction with a view to raising the annual handling … [Read more...] about Thi Vai LNG complex passes pilot testing, ready to go

Vietnam exports an impressive volume of 61,000 tonnes of cashew nuts for 334 million USD in August. (Photo: VNA) Hanoi (VNA) – Many agricultural products such as rice, coffee, cashew and durian have set their own records in export revenue, contributing to brightening the picture of Vietnam’s exports for this year. coffee prices in many consecutive months as a result of low supply. cashew nut export to key markets such as China, Germany, England, United Arab Emirates, and Saudi Arabia increased compared to the same period last year. This year, the cashew industry aims to earn more than 3.1 billion USD from exports. According to the Vietnam Cashew Association the market is expected to continue the rising trend to year-end, making it possible for the industry to complete its goal. The fever pitch surrounding rice prices still shows no signs of cooling down. As of the end of August, Vietnam shipped abroad 6 million tonnes of rice for nearly 2.3 billion USD, equivalent to … [Read more...] about New records set in agricultural product export revenue

Tourists visit a longan orchard in Hung Yen. (Photo: VNA) Hung Yen (VNA) - Through the ups and downs of time, the Red River Delta province of Hung Yen still keeps intact many old communal and ancient houses as well as the customs and traditions deeply rooted in Vietnamese culture. These have turned into the province's trump card in tourism development . Deputy Director of the provincial Department of Agriculture and Rural Development Le Trung Can said rural tourism can offer visitors a blend of familiar and unique, novel experiences, such as trying out the life of a farmer, creating handcrafted goods, and visiting traditional craft villages. In Hung Yen , rural tourism primarily involves visiting craft villages and exploring historical and cultural relics, festivals, and more. Recently, some areas in the province have introduced models that combine farms with tourism, enabling visitors to go sightseeing and purchase farm produce. Notable examples include flower … [Read more...] about Hung Yen sees potential in rural tourism