Designing marketing campaigns

Lotte Mart is one of five premium Vietnamese retailers selected by New Zealand Trade and Enterprise (NZTE) to distribute New Zealand F&B products during the campaign. Through the ‘Made With Care’ global campaign, NZTE aims to expand the brand value of New Zealand’s outstanding, great-tasting and nutritious F&B products. ‘Made With Care’ highlights five paramount attributes infused in New Zealand’s commitment to its F&B products: Safe, Tasty, Premium quality, Nutritious and Ethical. The above attributes are particularly well-aligned with the selected five retailers. New Zealand producers share a special connection to the land and sea, and it is a relationship founded on care, respect and an understanding that when nature thrives, people thrive. The 14 New Zealand F&B companies taking part in the ‘Made With Care’ campaign this year in Vietnam are: Bostock Group, Ecostore, First Fresh, Fonterra, Freshco, Freshmax, Golden Bay Fruit, Heartland Fruit, Picot … [Read more...] about New Zealand’s ‘Made With Care’ campaign launched at Lotte Mart

Tan Phu Plastic Company produces safe products to serve the local market. The "Zero Covid" policy of China means many Vietnamese producers lack input materials. (Photo courtesy of the firm) The worst sufferers were the electronics, wood, textiles, and footwear industries. According to the Ministry of Industry and Trade (MoIT), China was an important market for the export and import activities of Vietnam as it provides the majority of input materials for Vietnam's production, especially electronic components, machinery parts, fabrics and chemicals. MoIT said from 50 to 55 percent of raw materials and accessories for the textile, garment, and footwear industries originated from China. The country was currently implementing the "Zero Covid" strategy, which forced many factories there temporarily stop production to fight the pandemic. The import-export activities in the neighboring country were affected a lot by the shortage of containers at ports. Phan Thi Thanh Xuan, Vice … [Read more...] about Local enterprises lack materials due to China’s ‘Zero Covid’ policy

China on Tuesday reduced the length of mandatory quarantine for inbound travellers, in the biggest relaxation of entry restrictions after sticking to a rigid zero Covid policy throughout the pandemic. The new guideline cuts the length of mandatory quarantine for overseas travellers to seven days plus three more of home monitoring -- a drastic drop from about 21 days of quarantine and home monitoring combined. China closed off its international borders in March 2020 and the number of international flights is still tightly restricted in an effort to tamp down "imported" virus cases as the pandemic rages elsewhere. Overseas arrivals have faced weeks of strict monitoring and costly quarantine in hotels and designated centres, as well as soaring ticket prices for the slashed number of flights. Under the latest Covid prevention and control policy guidelines announced by the National Heath Commission and the State Council, inbound travellers entering China will now be required to … [Read more...] about China halves quarantine time for overseas travellers