Magic Crackers will give consumers a non-stop exciting experience Vietnam, along with the rest of the world, experienced unprecedented difficulties in 2020 that disrupted all businesses, including the food and beverage category. The crises have changed consumer behaviour, attitude, and purchasing habits – and many of these new habits will become permanent. As a leading player in Vietnam’s fast-moving consumer goods market, URC has led many new initiatives to stay agile and resilient in this new era. The company and its staff have strictly complied with the directions of the government as well as internal hygiene and safety policies to ensure the best state of health and safety for employees, partners, and the community. Moreover, URC is committed to providing products of the highest quality to ensure the wellbeing of its consumers during the pandemic. To facilitate the goal, the company is focused on sourcing fresh materials, adopting unique formulas, and securing international food safety standards for its production processes. URC is also constantly seeking opportunities to innovate the offerings of its core lines of business to adapt to new habits. Specifically, URC has this year introduced new packaging for its products. Impressive gift boxes Filled with a variety of delicious Cream-O biscuits, the brand-new red tin is a great gift for family, friends, and partners to enjoy during Lunar New Year, with red being a popular colour in Vietnamese culture, symbolising luck, joy, and happiness. Meanwhile, the festive eye-catching elements make the packaging design more attractive and liveable. Thus, the limited-edition seasonal tin is designed in red with a view to bring good luck, wishes, health and happiness for Vietnamese customers in the beginning of the New Year. The assortments of Cream-O biscuits and Dynamite candies will definitely bring the excitement of experience for chocolate fans in every bite. In particular, Cream-O …
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