Nation urges companies to focus on domestic consumers (23-09-2009) by Hoa Ta Customers shop at the Big C Supermarket in Ha Noi. The Government will allocate US$2.8 million for trade promotion next month for made-in-Viet Nam products on the domestic market.— VNA/VNS Photo Tran Viet HA NOI — In the fightback against lower exports caused by the economic downturn, the Government has decided to provide VND51 billion (US$2.8 million) to promote trade on the domestic market. The package, to be activated next month, will support research and development activities, distribution, fairs and communication programmes, according to the Ministry of Industry and Trade. National research will be carried out for the first time on customer behaviour, distribution networks and business abilities, according to the deputy director of the ministry's Domestic Market Department, Vo Van Quyen. A promotion programme will also be aired for 10 minutes daily on TV channels VTV 1 and VTV 9. In … [Read more...] about Nation urges companies to focus on domestic consumers
Consumer buying behaviour
Talk Around Town (15-04-2007) Who is willing to stick up for consumers? by Hong Minh On a spare Sunday last week, my frugal mother-in-law spent a whole afternoon cleaning and throwing away her collection of chilli sauce and ketchup packets, something she has never done before. As a doctor, she understands how dangerous chemicals can affect our health. So when stories surfaced that a source-unknown chilli sauce laced with sudan (a chemical colour fastener) had been mixed with other sauces at some markets, she decided it was better to throw everything away. "From now on, I will make the sauce myself to ensure the quality of what we eat," she says, while still admitting that store-bought goods taste and look better. Before the sauce episode, my family was already using instant pho (noodles) and bun (rice noodles) instead of the market varieties which might contain formaldehyde, used to keep them tough. Some other family favourites, including meat and vegetables, have also been changed … [Read more...] about Who is willing to stick up for consumers?
Motorists buy petrol at a filling station in the central province of Ha Tinh.— VNA/VNS Photo Ha Thai Ha Noi — National Assembly deputies yesterday focused discussion on a draft law to protect consumers' rights. Most agreed the law was essential as consumers' rights were often seriously violated under current regulations that make it difficult to handle complaints. Deputy Do Manh Hung from northern Thai Nguyen Province said consumers often suffered losses in disputes and that violations were on the increase. Many new types of business were difficult for the State to control, including multi-level marketing, he said. Existing regulations were not strict enough to solve issues and lacked "teeth", leading to limitations in solving disputes. Sharing his view, deputy Phan Thi My Binh from northern Tuyen Quang Province said people living in remote and mountainous areas were vulnerable to consumer rights violations as they had little access to information on product controls. … [Read more...] about NA looks into consumer rights
Innovative "group buying" sites offering bargains on everything from meals to travel packages are catching on in Asia as companies harness the power of social media to influence consumer behaviour. International brands and local merchants alike are exploiting the business model, which offers attractive deals with a catch -- they have to be purchased by a minimum number of consumers within a deadline. The discount sites take out advertisements on Facebook and portals, send out Twitter messages and blast emails to their target market to promote particular deals. Consumers in turn ask family members and friends to take up an offer -- so that they can eat in a group or relax in a spa together -- and at the end of a successful promotion, discount sites get a cut from the vendors. "It is basically about creating experience for the user," said Patrick Linden, chief executive of Singapore site deal.com.sg, who said his sales hit Sg$2 million ($1.6 million) in February from just … [Read more...] about Group buying sites boost e-commerce in Asia
Mr Raf Somers, Chief Technical Advisor from the Vietnam Belgium Dairy Project, told that cheap milk is not necessarily of low quality. The prevailing view of Vietnamese consumers is that fresh milk is not as good as powered milk, and they tend to buy the latter for their children. Do you believe such thinking is right or wrong? From the company's sales figures we can see that powdered milk is a popular dairy product in Vietnam. But I do not have access to consumer surveys that explain their purchasing behaviour. From what I can observe, I think that powdered milk is the common choice for babies, young children, pregnant women, mothers and the elderly, while liquid products are preferred for older children and adults. … [Read more...] about Buying smart