Illustrative photo (Photo: VNA) HCM City (VNA) – Several businesses have set up strategies to help their processed coffee products win the trust of global consumers, given their belief that Vietnamese coffee has the strength and potential to do so. Facing consumers’ fear of unsafe food, the Vinamit JSC has developed clean farming methods and applied high technologies in food processing and preservation. Aside from other dried agricultural produce, freeze-dried coffee products are one of the firm’s latest ideas. Vinamit General Director Nguyen Lam Vien said that freeze-dried products are the outcome of his company’s devotion to producing convenient and healthy organic products. Many surveys show that today’s consumers have high demands for clean coffee. Notably, almost all export markets request that product origins be traceable. Businesses need to not only actively build brands but also satisfy the demands of modern consumerism. Tran Thanh Hai, … [Read more...] about Vietnam’s processed coffee looks to create a buzz in global markets
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(VOVworld) – The ruble devaluation and the risk of economic recession in Russia are direct results of the West’s financial sanctions on Russia. VOV analyzes the effects of the Russian economic recession on the global economy. Before 2014 Russia’s economy saw no signs of recession. All indicators and criteria suggested a stable economy. Since June 2014 Russia’s economy has jittered because the global oil price halved due to the West’s sanctions on Russia over its Ukrainian involvement and OPEC’s decision to maintain its petroleum output. Russia’s sanctions against food importsfrom the West drove the consumer price indexin Russia to8%in the last months of 2014. Inflation was about 10% and is expected to increase in the first half of 2015. Side effects of the West’s sanctions The West’s sanctions have negatively influenced Russia’s economy, but Russia is not the only country facing an economic downturn due to national … [Read more...] about Global impacts from sanctions on Russia
Vietnam is set to miss its target of attracting five million international tourists this year as arrivals have dropped off sharply, industry officials say. Expedited visa application process can boost tourism revenues by 10 percent, an expert says … [Read more...] about Tourist arrivals plummet in Vietnam as global downturn bites
Local tour operators don’t think a new BBC ad campaign can reverse the sector’s downturn. According to the Vietnam National Administration of Tourism, a 30-second TV commercial promoting Vietnamese tourism has been running during British Broadcasting Corporation news programs since June 11. The commercial, produced by BBC, will be broadcast for a total of eight weeks in the Asia-Pacific region and six weeks in Europe and North America. The Ministry of Culture, Sports and Tourism said BBC was chosen because the channel is watched worldwide and the whole campaign was relatively inexpensive, costing only US$204,600. But Than Hai Thanh, general director of Ho Chi Minh City-based Ben Thanh Tourist, said the campaign may be a waste of money considering the global economic slump and current flu-crisis. People simply do not want to travel amid the economic downturn and an influenza scare, Thanh said, noting that room occupancy rates at many hotels had dropped to 20-30 … [Read more...] about Tour operators doubt success of global ad campaign
While the Ministry of Culture, Sports and Tourism (MOCST) thinks that it is very effective to advertise Vietnam tourism on CNN and will spend billions of dong on more ad campaigns, many have doubts. Another advertising campaign on CNN will run in the third and fourth quarter of 2010, costing 5.3 billion dong, or 12 percent of the total expenditure that M O SCT plans to spend to promote tourism this year. Nguyen Van Tinh, Head of the M O SCT’s International Cooperation Agency, confirmed that the ad clip will be broadcast three times a day in August, September and October 2010 in the Asia-Pacific region. MOSCT keeps optimistic In 2007, Vietnam once spent $275,000 to advertise tourism for three consecutive months on CNN. Vietnam tourism industry’s leaders were delighted. According to Nguyen Van Tuan, General Director of the Vietnam National Administration of Tourism (VNAT), 4.2 million foreign tourists arrived in Vietnam in 2008, but … [Read more...] about Tourism campaigns on CNN ineffective?