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The campaign will take place from October 2020 to the end of January 2021 and is aiming to promote images of Ho Chi Minh City and encourage every Vietnamese person to travel within Vietnam and every citizen of Ho Chi Minh City to discover the beauty of where they live. The campaign has been divided into two main phases. The first phase will focus on introducing the image of Ho Chi Minh City - a safe, lively and friendly city. The Ho Chi Minh City Department of Tourism HAS also implemented many activities such as organising an Ao Dai (Vietnamese traditional long dress) Festival, and signing a cooperation agreement on safe,attractive tourism between Ho Chi Minh City and provinces in the Southeast region as well as Binh Thuan province. In the second phase, the campaign is expected to promote the official identity of Ho Chi Minh City tourism and organise activities to link and promote tourism. Some typical activities will include: Conferences linking Ho Chi Minh City region with provinces in the Northwest, Northeast and Central regions; and the Techcombank Ho Chi Minh City International Marathon. In addition, the tourism industry of Ho Chi Minh City will continue to boost the promotional activities and communication channels of international tourism organisations such as the Tourism Promotion Organisation for Asian-Pacific Cities (TPO), the Asian Federation of Exhibition and Convention Associations and the International Online Travel Agencies (OTAs), of which Ho Chi Minh City is a member. According to Vo Thi Ngoc Thuy, Deputy Director of the Ho Chi Minh City Department of Tourism, in order to restore tourism activities in the city after the "hit" of the COVID-19 pandemic, "Hello Ho Chi Minh City" is considered as the pioneering activity in a series of events and programmes to promote the city's tourism brand as identified in the Ho Chi Minh City Tourism Development Strategy to 2025 and vision to 2030. In addition, "Hello Ho Chi Minh City" will be one of the …

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HCM City eyes 10 percent growth in export in 2021 Shrimps processed for export Ho Chi Minh City’s Department of Industry and Trade has set the target to export 48.19 billion USD worth of products in 2021, a year-on-year surge of 10 percent. Under its development plan for 2021 recently submitted to the municipal People’s Committee, the sector said import revenue is estimated at 56.47 billion USD for the whole year, up 11 percent against the previous year. Besides, it eyed to reel in more than 835.68 trillion VND (36.29 billion USD) from retail sales and services revenues in the year, up 10 percent year-on-year. The department said it will carry out necessary measures in a comprehensive fashion to branch out industry and trade, contributing to promoting economic recovery of the southern hub. Earlier, HCM City set a goal of boosting the export of its key products this year and beyond via trade promotion activities and assistance to enterprises. Head of the statistics office Huynh Van Hung said COVID-19 has been largely brought under control around Vietnam, resulting in the production sector exhibiting signs of recovery. Local enterprises, however, continue to face difficulties as many major trading nations are yet to open their markets. He noted that enterprises are in need of diverse and long-term support relating to information on importers of materials and fuel, new markets and partners, and domestic consumption stimulus measures. According to Nguyen Phuong Dong, Director of the municipal Department of Industry and Trade, despite facing myriad challenges, last year the city still saw five goods post export turnover in excess of 1 billion USD: computers-electronic products and components, with 17.8 billion USD; garment-textile 4.3 billion USD; footwear 2.2 billion USD; machinery-equipment-spare parts 2.2 billion USD; and other goods 6.9 billion USD. Together their export value accounted for 83.5 percent of the city’s total. Key export …

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The achievements of Vietnamese women “steering” large corporations have been recognized internationally. Nguyen Thi Bich Van In early 2021, on its Facebook page, IBM Vietnam for the first time announced the appointment of a female Vietnamese CEO to replace a foreign CEO who had been working for IBM for 25 years. The woman, Pham Thu Diep, is the first IBM’s ‘female general’ in the company's 25 years of operation in the Vietnamese market. It is now more common to see women managing large corporations in Vietnam such as Mai Kieu Lien, CEO of Vinamilk; Nguyen Thi Nga, president of BRG; Nguyen Thi Phuong Thao, CEO of Vietjet; and Le Thi Thu Thuy of VinFast are some of the names. However, becoming a CEO of a foreign invested technology firm is still rare in Vietnam. Before taking the office as CEO of a technology firm, Diep was a high ranking manager with 23 years of experience in the IT field. Starting her career at TRG International, she later held posts at Exact, which provides ERP service and cloud software to clients specializing in accountancy. Diep joined IBM in early 2011 and has had many leadership positions since then. In 2017, a Vietnamese woman became the highest ranking leader of Unilever Vietnam, a foreign invested enterprise specializing in personal and family care products and food. The first Vietnamese female president of the leading company in the FMCG sector is Nguyen Thi Bich Van, who has had a strong attachment to the company for the last 24 years. Le Diep Kieu Trang is another well known name among businesswomen. She worked as CEO of Facebook and Go-Viet before choosing a new way to go. The ‘golden girl’ with respectable achievements during school has had leadership positions at the world’s largest groups in Vietnam. The brilliant achievements gained by VietJet Air, the air carrier with the largest market share, in the last decade bear the hallmark of CEO Nguyen Thi Phuong Thao. Last year Vietjet was one of only a …

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