Hung Yen (VNA) - Khoai Chau banana was declared a collective trademark on January 12, becoming the fifth product in the northern province of Hung Yen receiving the Government’s protection. In the past two years, the provincial Department of Science and Technology joined hands with Khoai Chau district to carry out a project on developing Khoai Chau banana brand, said Chairman of the district People’s Committee Nguyen Duc Son. The project aimed to increase the product’s value and reputation, and ensure legitimate rights and benefits of banana farmers while expanding distribution and consumption network, he added. According to Director of the provincial Department of Science and Technology Ngo Xuan Thai, in addition to building up a set of criteria for the brand recognition, comprising skin, length, diameter, weight, flavour as well as vitamin content, the project also looked to develop markets for this local specialty. Since the project was implemented, the … [Read more...] about Bản in : Khoai Chau banana receives collective brand recognition
Brand recognition marketing
A national brand is to appear on Vietnamese products. Head of the Trade Promotion Department under the Ministry of Industry and Trade Do Thang Hai spoke with Thoi bao Kinh te Viet Nam (Vietnam Economic Times) about the idea. What is your assessment of the Vietnam Value Programme since it was implemented three years ago? The programme has achieved great success. There were 30 enterprises that met the criteria of Vietnam Value in 2008. They actually won both local and foreign markets. Then, the total turnover of these enterprises was VND155.277 trillion (US$7.3 billion). It was an impressive result. Although negatively impacted by the global financial crisis, these enterprises still achieved growth rate of no less than 15 per cent during 2008-10. One enterprise achieved a growth rate of up to 121 per cent. Another 43 enterprises were also selected to join the Vietnam Value Programme last year. The programme has also helped raise the abilities of participating enterprises by supplying … [Read more...] about Nation eyes expansion of overseas brand recognition
The event was co-organised by the Vietnam Chamber of Commerce and Industry (VCCI) and the brand consultancy group Consulus. Deputy Director of VCCI in Ho Chi Minh City Tran Ngoc Liem said that, Vietnamese enterprises are faced with lots of challenges due to current domestic and international economic difficulties. They are highly valued for the friendliness but the creativeness is inferior to many other countries, even those in the neighbouring areas. Thus, domestic enterprises should make more "leveraged effort" to rise up. He added that much importance should be attached to building the Vietnam brand in the international arena in order to create trust and prestige for Vietnamese goods to international customers. In Vietnam, more than 95% of enterprises are not aware of the value of brand as a strong tool in the market; more than 70% of others have yet to establish a specialised department on building and promoting their brand; and 50% of others have not used professional … [Read more...] about Conference on how to raise Vietnam brand recognition
VietNamNet Bridge – Despite the failure with Beeline project in the Vietnamese market, the mobile network still has some big advantages which bigger mobile networks don't have. Meanwhile, the network covets the bigger networks' strong points. "Beeline" leaves Vietnam in mid-September … [Read more...] about “Beeline” brand vanishes, what would happen with the mobile network?
VietNamNet Bridge - Trying every means to attract more customers, making heavy investments to develop brands--businessmen have admitted that it's very difficult to attain the market. The biggest affairs relating to coffee brands in 2011 (part 1) The war for coffee market share staged (part 2) Anil Bhuwania, South East Asia and East Asia Director of MacCoffee, has affirmed that since 2011, after three years of surveying the Vietnamese taste and the market, MacCoffee has changed the coffee processing formula to make fit to Vietnamese taste, and decided to use domestic coffee sources to cut down expenses and improve the competitiveness of MacCoffee products. In 2012 and the next years, MacCoffee would gather strength on establishing a distribution network, building up a new brand recognition system, changing the packing to generate big renovations, according to the senior executive. The motto that MacCoffee follows is to make research and development to maintain the best stable … [Read more...] about It’s not easy to squeeze into Vietnamese coffee market (part 3)